CeraVe vs Cetaphil:Which is searched more?
In September 2026, Cetaphil had more branded searches than CeraVe among face cleanser brands worldwide. Cetaphil was estimated to have 2M branded searches compared to CeraVe’s 1.9M, and held a 15.4% Share of Search versus CeraVe’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CeraVe or Cetaphil?
Compare the face cleanser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, CeraVe. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Beauty of Joseon | Garnier | Neutrogena | Eucerin | Bioderma | Kiehl's | Medik8 | COSRX | Aveeno | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 17% | 13.6% | 9.1% | 5.9% | 7.4% | 7.7% | 5% | 4.1% | 5% | 2.7% | 3.1% | 2.5% | 1.6% |
| Nov 2025 | 14.4% | 14.3% | 13.5% | 12.7% | 6.8% | 5.4% | 6.1% | 5% | 4.1% | 7.4% | 3.2% | 3% | 2.2% | 2% |
| Dec 2025 | 14.8% | 16.2% | 15.2% | 10% | 6.3% | 6% | 7.4% | 4.6% | 3.7% | 5.6% | 2.5% | 3.5% | 2.6% | 1.8% |
| Jan 2026 | 15.8% | 15.7% | 14.8% | 9.7% | 7.5% | 5.6% | 7.1% | 4.4% | 4.4% | 4.4% | 2.9% | 3.3% | 2.5% | 1.8% |
| Feb 2026 | 15.1% | 16.6% | 16.3% | 8.9% | 7.1% | 6.2% | 7.5% | 4.9% | 4% | 4% | 2.6% | 3% | 2.3% | 1.6% |
| Mar 2026 | 13.8% | 14.7% | 17.2% | 9.4% | 7.5% | 6.4% | 7.4% | 5.2% | 4.2% | 4.2% | 2.8% | 3.1% | 2.3% | 1.7% |
| Apr 2026 | 13.6% | 14.6% | 17% | 11% | 7.9% | 6.2% | 7.2% | 5.1% | 4.2% | 3.4% | 2.7% | 3.1% | 2.2% | 1.6% |
| May 2026 | 12.8% | 15% | 17.8% | 9.4% | 8.3% | 6.5% | 7.5% | 5.3% | 4.4% | 3.6% | 2.3% | 3.3% | 2.1% | 1.7% |
| Jun 2026 | 13.7% | 15.7% | 15.7% | 10% | 8.9% | 7.3% | 6.9% | 4.7% | 3.8% | 3.8% | 2.4% | 2.9% | 2.3% | 1.8% |
| Jul 2026 | 14.8% | 15.9% | 15.9% | 10.1% | 7.4% | 7.5% | 6.8% | 4.8% | 3.9% | 3.2% | 3% | 2.9% | 2.4% | 1.5% |
| Aug 2026 | 14.3% | 15.7% | 15.4% | 9.7% | 7.2% | 7.5% | 8.1% | 4.6% | 3.8% | 3.8% | 2.9% | 2.8% | 2.3% | 1.8% |
| Sep 2026 | 15.4% | 14.4% | 13.8% | 10.6% | 7.8% | 7.3% | 7% | 5.1% | 4.1% | 4.1% | 3.2% | 3% | 2.5% | 1.6% |
How has the CeraVe and Cetaphil comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Cetaphil took it in November 2025, CeraVe took it in December 2025, Cetaphil took it in January 2026, CeraVe took it in February 2026, Cetaphil took it in September 2026.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face cleanser brands worldwide moved from 17% to 14.4%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among face cleanser brands worldwide held steady at 15.4%, and its estimated monthly branded searches moved from 2.1M to 2M.
How did search popularity change for face cleanser brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among face cleanser brands worldwide, with 15.4% estimated Share of Search.
In September 2026, CeraVe lost estimated Share of Search among face cleanser brands worldwide, from 15.7% to 14.4%.
Other head-to-heads among face cleanser brands
Cetaphil vs La Roche-Posay: compare search popularity
Cetaphil vs The Ordinary: compare search popularity
Cetaphil vs Beauty of Joseon: compare search popularity- CeraVe vs The Ordinary: compare search popularity
- CeraVe vs Beauty of Joseon: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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