Brandwave

How popular isVanicream?

In September 2026, people searched for Vanicream by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 1.8% of all global face cleanser brand searches, placing Vanicream 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about face cleanser brands, Vanicream appeared in four of the five answers and was the fourth most recommended of the 15.

Search and AI answers in September 2026

Vanicream is the 14th most searched of 15 competitors and the fourth most recommended in AI answers.

  1. La Roche-PosayShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. CeraVeShare of searches 13.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. The OrdinaryShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CetaphilShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. VanicreamShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+10 more

Vanicream website (opens in a new tab)

Follow Vanicream and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vanicream is the fourth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Vanicream4th
  5. Neutrogena5th
  6. The Ordinary–
  7. Garnier–
  8. Beauty of Joseon–
  9. Eucerin–
  10. Bioderma–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Ordinary0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which face cleanser brands compete with Vanicream?

Vanicream against face cleanser brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Garnier, Beauty of Joseon, Eucerin, Bioderma, Kiehl's, Medik8, COSRX, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeThe OrdinaryCetaphilNeutrogenaGarnierBeauty of JoseonEucerinBiodermaKiehl'sMedik8COSRXSKIN1004VanicreamAveeno
Oct 202516.5%16.5%9%9%9.3%7.2%5%6.1%5%6.1%2.7%2.7%1.8%1.5%1.8%
Nov 202516.1%13.2%13.2%8.8%7.3%5%5.9%5.9%4.8%8.8%3.2%2.6%2.2%1.4%1.4%
Dec 202518.6%15.2%10.1%8.3%9%5.4%5.6%5.6%4.6%6.8%2.5%3.1%2%1.7%1.7%
Jan 202618%14.7%9.8%9.8%8.7%5.2%6.6%5.4%5.4%5.4%3%3%2%1.6%1.6%
Feb 202619.7%16.1%8.8%8.8%9.1%5.7%5.9%5.9%4.8%4.8%2.6%2.6%1.8%1.8%1.5%
Mar 202620.5%13.7%9.1%9.1%8.8%6%6.2%6.2%5%5%2.8%2.8%1.8%1.5%1.5%
Apr 202620.3%13.6%11.1%9%8.6%5.9%6.1%6.1%5%4.1%2.7%2.7%1.8%1.5%1.5%
May 202621.3%14.2%9.5%7.8%9%6.2%6.4%6.4%5.2%4.3%2.3%2.9%1.9%1.3%1.3%
Jun 202618.8%15.3%10.2%8.4%8.3%7.1%6.9%5.6%4.6%4.6%2.5%2.5%2.1%1.7%1.4%
Jul 202619.2%15.7%10.4%8.6%8.2%7.3%5.8%5.8%4.7%3.9%3.1%2.6%1.7%1.7%1.4%
Aug 202618.6%15.2%10.1%8.3%9.8%7.1%5.6%5.6%4.6%4.6%3.1%2.5%2%1.7%1.4%
Sep 202616.8%13.7%11.2%9.2%8.6%6.9%6.2%6.2%5%5%3.4%2.8%1.8%1.8%1.5%

  1. 1.La Roche-Posay

    16.8%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  2. 2.CeraVe

    13.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  3. 3.The Ordinary

    11.2%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Cetaphil

    9.2%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Neutrogena

    8.6%

    Moved from 4th to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.2 points.

  6. 6.Garnier

    6.9%

    Held 6th. 751K estimated branded searches, -11.8% vs prior month. Share -0.2 points.

  7. 7.Beauty of Joseon

    6.2%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Eucerin

    6.2%

    Held 8th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Bioderma

    5%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Kiehl's

    5%

    Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  11. 11.Medik8

    3.4%

    Held 11th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.COSRX

    2.8%

    Held 12th. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.SKIN1004

    1.8%

    Held 13th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  14. 14.Vanicream

    1.8%

    Held 14th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.Aveeno

    1.5%

    Held 15th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Vanicream and its closest rivals

Every comparison with Vanicream

32 comparisons

How has branded search demand for Vanicream changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanicream worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Vanicream rose from 15th to 14th among face cleanser brands worldwide.

How did search popularity change for face cleanser brands worldwide in September 2026?

6 changes

  1. In September 2026, Cetaphil overtook Neutrogena to rank 4th among face cleanser brands worldwide, with 9.2% of the searches.

  2. In September 2026, The Ordinary gained share of searches among face cleanser brands worldwide, from 10.1% to 11.2%.

  3. In September 2026, Beauty of Joseon gained share of searches among face cleanser brands worldwide, from 5.6% to 6.2%.

  4. In September 2026, Eucerin gained share of searches among face cleanser brands worldwide, from 5.6% to 6.2%.

  5. In September 2026, La Roche-Posay lost share of searches among face cleanser brands worldwide, from 18.6% to 16.8%.

  6. In September 2026, CeraVe lost share of searches among face cleanser brands worldwide, from 15.2% to 13.7%.

How are Vanicream’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanicream

Do you work for Vanicream? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vanicream compete?

Vanicream is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands18th of 221.4%Show ranking
Face cleanser brands14th of 151.8%Shown above
Moisturizer brands10th of 112.2%Show ranking
Face wash brands6th of 63.3%Show ranking
Sensitive skin brands6th of 64%Show ranking
Face moisturizer brands5th of 54.1%Show ranking
Body wash and soap brands5th of 94.7%Show ranking
Deodorant and body care brands6th of 107.6%Show ranking
Creator with pink hair and a pink jacket

Is Vanicream your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free