Brandwave

Dermalogica vs Vanicream:Which is more popular?

In September 2026, Dermalogica had more branded searches than Vanicream among skincare brands worldwide. Dermalogica had about 246,000 branded searches, while Vanicream had 201,000. Dermalogica made up 1.8% of all skincare brand searches we track, and Vanicream accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about skincare brands, Vanicream appeared in three of the five answers and Dermalogica in one. Vanicream was mentioned before Dermalogica in three out of four answers that named either.

Among skincare brands worldwide in September 2026

Who do people search for more?

Dermalogica, about 22% more searches than Vanicream

Dermalogica 246K searchesVanicream 201K searches

Who does AI mention more?

Vanicream, mentioned in 3 of 5 answers, Dermalogica in 1

Vanicream in 3 of 5Dermalogica in 1 of 5

Who does AI recommend more?

Vanicream, named ahead of Dermalogica in 3 of 4 answers

Vanicream first in 3Dermalogica first in 1

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dermalogica was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vanicream was listed before Dermalogica in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Vanicream4th
  5. Paula's Choice5th
  6. Avène6th
  7. Cetaphil7th
  8. Dermalogica8th
  9. SkinCeuticals9th
  10. COSRX10th
  11. +7 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about skincare brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Dermalogica or Vanicream more popular in search?

This chart shows how often people search Google for Dermalogica and Vanicream by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.

Dermalogica and Vanicream among skincare brands worldwide, by month

Share of searches by month for Dermalogica, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXAvèneDermalogicaVanicream
Oct 202514.2%15.5%12.5%8.3%7%3.7%5.6%3.7%4.6%3.7%3.1%3.8%2%2%2%1.7%1.1%
Nov 202512.7%12.5%11.9%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.5%2.4%2%2%2%1.1%
Dec 202513.2%14.4%13.6%8.9%6.6%4.1%6.1%3.3%5%5%2.7%3.3%1.8%2.2%1.8%1.5%1.2%
Jan 202614.3%14.3%13.4%8.9%6.5%4.9%4.9%4%4%4%2.7%3.3%2.2%2.2%2.2%1.8%1.2%
Feb 202614%15.3%15%8.3%7%4.5%4.5%3.7%3.7%3.7%3%3.6%2%2%2%1.7%1.3%
Mar 202612.9%13.8%16.2%8.8%6.9%4.9%4.9%4%4%3.2%3.2%3.2%2.2%2.2%2.2%1.8%1.2%
Apr 202613%14%16.3%10.5%6.9%4.9%4.9%4%3.3%2.7%2.7%3.3%2.2%2.2%2.2%1.5%1.2%
May 202612.2%14.3%17%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.3%1.9%2.3%2.3%1.5%1%
Jun 202613.3%15.2%15.2%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%3%2%2%2%1.7%1.4%
Jul 202614.3%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%3%2.5%2.1%2.1%1.4%1.4%
Aug 202613.7%15.1%14.7%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.5%2.4%2%2%1.6%1.3%
Sep 202614.7%13.8%13.2%10.2%6.7%4.8%4.8%4%4%3.2%3.2%3.1%2.6%2.2%1.8%1.8%1.4%

How has the Dermalogica and Vanicream comparison changed over the last 12 months?

3 findings
  • Dermalogica was ahead of Vanicream in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dermalogica’s share of searches among skincare brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among skincare brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for skincare brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dermalogica’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dermalogica

1 branded search term

  • dermalogica

Vanicream

1 branded search term

  • vanicream

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

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