Brandwave

How popular isSimple in search?

In August 2026, there were an estimated 12.1K branded searches for Simple worldwide which held steady over the last 11 months. Simple holds 0.15% estimated Share of Search among cleansers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe29.2%
  2. La Roche-Posay28.5%
  3. Cetaphil26.6%
  4. Neutrogena8.6%
  5. Garnier7%
  6. Simple0.15%
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Where does Simple compete?

Simple is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cleansers6th of 60.15%Shown below
Face wash brands5th of 50.17%Show ranking
Make up remover6th of 60.39%Show ranking
Toners5th of 60.4%Show ranking

Which cleansers compete with Simple?

Simple against cleansers worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena, Garnier, Simple. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaGarnierSimple
Oct 202531.3%25%28.5%7.5%7.5%0.17%
Nov 202529.5%27.9%29.9%6.9%5.6%0.18%
Dec 202530.5%28.7%27.8%7%5.8%0.16%
Jan 202629.7%27.9%29.8%6.9%5.6%0.15%
Feb 202630%29.4%27.3%7.2%5.9%0.16%
Mar 202628%32.7%26.1%6.6%6.6%0.14%
Apr 202628%32.7%26%6.6%6.6%0.14%
May 202628.4%33.7%24.2%6.8%6.8%0.15%
Jun 202630.1%30.1%26.3%6%7.4%0.13%
Jul 202629.6%29.5%27.5%5.9%7.2%0.16%
Aug 202629.2%28.5%26.6%8.6%7%0.15%
Sep 2026——————

  1. 1.CeraVe

    29.2%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.4 points.

  2. 2.La Roche-Posay

    28.5%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Cetaphil

    26.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Neutrogena

    8.6%

    Moved from 5th to 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.6 points.

  5. 5.Garnier

    7%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Simple

    0.15%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Simple and its closest rivals

How has branded search demand for Simple changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simple worldwide held steady at 12.1K.
  • Across the 11 months ending August 2026, Simple’s estimated Share of Search among cleansers worldwide held steady, from 0.17% to 0.15%.

How did search popularity change for cleansers worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Garnier to rank 4th among cleansers worldwide, at 8.6%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%.

  3. In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%.

How is Simple measured?

Brandwave collects information about searches that people make online using Simple’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simple skincare

Do you work for Simple? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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