Brandwave

Bioderma vs Simple:Which is more popular by branded search?

In August 2026, Bioderma had more branded searches than Simple among make up remover worldwide. Bioderma was estimated to have 550K branded searches compared to Simple’s 12.1K, and held a 17.6% Share of Search versus Simple’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among make up remover worldwide in August 2026Which is more popular in search, Bioderma or Simple?
Bioderma17.6%550K searches
vs
Simple0.39%12.1K searches

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Which is more popular in search, Bioderma or Simple?

Compare the make up remover shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bioderma and Simple among make up remover worldwide, by month

Share of Search by month for Bioderma, Simple. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueNeutrogenaNiveaBiodermaGarnierSimple
Oct 202527.1%18.1%18.1%18.1%18.1%0.4%
Nov 202534.1%15.4%18.8%18.8%12.6%0.41%
Dec 202532.1%17.7%17.7%17.7%14.5%0.39%
Jan 202625.9%17.3%21.2%21.2%14.1%0.38%
Feb 202624.2%19.7%19.7%19.7%16.2%0.43%
Mar 202626.1%17.4%17.4%21.3%17.4%0.38%
Apr 202626.1%17.4%17.4%21.3%17.4%0.38%
May 202626.1%17.4%17.4%21.3%17.4%0.38%
Jun 202624.2%16.2%19.8%19.8%19.8%0.36%
Jul 202622%14.7%26.9%18%18%0.4%
Aug 202621.5%21.5%21.5%17.6%17.6%0.39%
Sep 2026——————

How has the Bioderma and Simple comparison changed over the last 12 months?

  • Bioderma was ahead of Simple in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among make up remover worldwide moved from 18.1% to 17.6%, and its estimated monthly branded searches held steady at 550K.
  • Across the 11 months ending August 2026, Simple’s estimated Share of Search among make up remover worldwide moved from 0.4% to 0.39%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for make up remover worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%.

  2. Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bioderma’s and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bioderma

1 branded search term

  • bioderma

Simple

1 branded search term

  • simple skincare

How the Brand Demand Index is measured

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