Brandwave

How popular isSKIN1004 in search?

In September 2026, there were an estimated 214K branded searches for SKIN1004 worldwide which held steady over the last 12 months. SKIN1004 holds 1.9% estimated Share of Search among face cleanser brands worldwide and is ranked 13th of 14 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay17.1%
  2. CeraVe14%
  3. The Ordinary11.4%
  4. Cetaphil9.3%
  5. Neutrogena8.7%
  6. Garnier7%
  7. Beauty of Joseon6.3%
  8. +4 more
  9. COSRX2.8%
  10. SKIN10041.9%
  11. Aveeno1.5%
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Which face cleanser brands compete with SKIN1004?

SKIN1004 against face cleanser brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Garnier, Beauty of Joseon, Eucerin, Bioderma, Kiehl's, Medik8, COSRX, SKIN1004. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeThe OrdinaryCetaphilNeutrogenaGarnierBeauty of JoseonEucerinBiodermaKiehl'sMedik8COSRXSKIN1004Aveeno
Oct 202516.7%16.7%9.1%9.1%9.4%7.3%5%6.2%5%6.2%2.8%2.8%1.8%1.8%
Nov 202516.4%13.4%13.4%8.9%7.4%5.1%6%6%4.9%8.9%3.3%2.7%2.2%1.5%
Dec 202518.9%15.4%10.3%8.4%9.1%5.5%5.7%5.7%4.6%6.9%2.5%3.1%2.1%1.7%
Jan 202618.3%14.9%9.9%9.9%8.8%5.3%6.7%5.5%5.5%5.5%3%3%2%1.6%
Feb 202620.1%16.4%9%9%9.3%5.8%6%6%4.9%4.9%2.7%2.7%1.8%1.5%
Mar 202620.8%13.9%9.3%9.3%8.9%6.1%6.3%6.3%5.1%5.1%2.8%2.8%1.9%1.5%
Apr 202620.6%13.8%11.3%9.2%8.7%6%6.2%6.2%5.1%4.1%2.8%2.8%1.9%1.5%
May 202621.6%14.4%9.6%7.9%9.1%6.3%6.5%6.5%5.3%4.3%2.4%2.9%1.9%1.3%
Jun 202619.1%15.6%10.4%8.5%8.4%7.2%7%5.7%4.7%4.7%2.6%2.6%2.1%1.4%
Jul 202619.5%15.9%10.6%8.7%8.4%7.4%5.9%5.9%4.8%3.9%3.2%2.6%1.8%1.4%
Aug 202618.9%15.5%10.3%8.4%9.9%7.2%5.7%5.7%4.6%4.6%3.1%2.5%2.1%1.4%
Sep 202617.1%14%11.4%9.3%8.7%7%6.3%6.3%5.1%5.1%3.4%2.8%1.9%1.5%

  1. 1.La Roche-Posay

    17.1%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  2. 2.CeraVe

    14%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  3. 3.The Ordinary

    11.4%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Cetaphil

    9.3%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Neutrogena

    8.7%

    Moved from 4th to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.2 points.

  6. 6.Garnier

    7%

    Held 6th. 751K estimated branded searches, -11.8% vs prior month. Share -0.2 points.

  7. 7.Beauty of Joseon

    6.3%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Eucerin

    6.3%

    Held 8th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Bioderma

    5.1%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Kiehl's

    5.1%

    Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  11. 11.Medik8

    3.4%

    Held 11th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.COSRX

    2.8%

    Held 12th. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.SKIN1004

    1.9%

    Held 13th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  14. 14.Aveeno

    1.5%

    Held 14th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between SKIN1004 and its closest rivals

Every comparison with SKIN1004

How has branded search demand for SKIN1004 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SKIN1004 worldwide held steady, from 220K to 214K.
  • Across the 12 months ending September 2026, SKIN1004 rose from 14th to 13th among face cleanser brands worldwide.

How did search popularity change for face cleanser brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 4th among face cleanser brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, The Ordinary gained estimated Share of Search among face cleanser brands worldwide, from 10.3% to 11.4%.

  3. In September 2026, Beauty of Joseon gained estimated Share of Search among face cleanser brands worldwide, from 5.7% to 6.3%.

  4. In September 2026, Eucerin gained estimated Share of Search among face cleanser brands worldwide, from 5.7% to 6.3%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among face cleanser brands worldwide, from 18.9% to 17.1%.

  6. In September 2026, CeraVe lost estimated Share of Search among face cleanser brands worldwide, from 15.5% to 14%.

Where does SKIN1004 compete?

SKIN1004 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands15th of 201.8%Show ranking
Face cleanser brands13th of 141.9%Shown above
Korean skincare brands3rd of 511.5%Show ranking

How is SKIN1004 measured?

Brandwave collects information about searches that people make online using SKIN1004’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • skin1004
  • skin1004 centella
  • skin1004 skincare
  • skincare skin1004

Do you work for SKIN1004? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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