Brandwave

Medik8 vs SKIN1004:Which is searched more?

In September 2026, Medik8 had more branded searches than SKIN1004 among skincare brands worldwide. Medik8 was estimated to have 429K branded searches compared to SKIN1004’s 214K, and held a 3.1% Share of Search versus SKIN1004’s 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among skincare brands worldwide in September 2026Which is more popular in search, Medik8 or SKIN1004?
Medik83.1%429K searches
vs
SKIN10041.5%214K searches

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Which is more popular in search, Medik8 or SKIN1004?

Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Medik8 and SKIN1004 among skincare brands worldwide, by month

Share of Search by month for Medik8, SKIN1004. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonNeutrogenaCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXDermalogicaSKIN1004
Oct 202514.2%15.6%12.5%8.3%5.4%7%5.6%3.8%4.6%3.8%3.1%3.8%2.5%2.8%1.7%1.5%
Nov 202512.7%12.6%11.9%11.2%6%5.4%6.5%3.6%6.5%4.4%2.9%3.5%2.8%2.6%2%1.7%
Dec 202513.2%14.5%13.6%9%5.6%6.6%6.1%3.3%5%5%2.7%3.4%2.2%3.1%1.5%1.6%
Jan 202614.4%14.3%13.5%8.9%6.8%6.5%4.9%4%4%4%2.7%3.3%2.7%3%1.8%1.6%
Feb 202614%15.3%15.1%8.3%6.6%7%4.5%3.7%3.7%3.7%3%3.6%2.4%2.8%1.7%1.5%
Mar 202612.9%13.8%16.1%8.8%7%6.9%4.8%4%4%3.2%3.2%3.2%2.6%2.9%1.8%1.6%
Apr 202612.9%13.9%16.2%10.4%7.5%6.8%4.9%4%3.2%2.7%2.7%3.3%2.6%3%1.5%1.6%
May 202612.1%14.2%16.9%8.9%7.9%7.1%5.1%4.1%3.4%2.8%2.8%3.3%2.2%3.2%1.5%1.6%
Jun 202613.1%15.1%15.1%9.6%8.6%6.7%4.5%3.7%3.7%2.5%3%2.9%2.4%2.8%1.7%1.8%
Jul 202614.2%15.3%15.3%9.7%7.1%6.5%4.6%3.7%3.1%3.1%3.1%3%2.8%2.7%1.4%1.5%
Aug 202613.7%15%14.7%9.3%6.9%7.7%4.4%3.6%3.6%3%3%3.5%2.8%2.7%1.6%1.7%
Sep 202614.6%13.7%13.1%10.1%7.5%6.7%4.8%3.9%3.9%3.2%3.2%3.1%3.1%2.9%1.8%1.5%

How has the Medik8 and SKIN1004 comparison changed over the last 12 months?

  • Medik8 was ahead of SKIN1004 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Medik8’s estimated Share of Search among skincare brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 362K to 429K.
  • Across the 12 months ending September 2026, SKIN1004’s estimated Share of Search among skincare brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 220K to 214K.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, SKIN1004 fell from 15th to 16th among skincare brands worldwide.

  2. Estimated monthly branded searches for Medik8 worldwide rose 18.5% over 12 measured months, from 362K to 429K in September 2026.

Other head-to-heads among skincare brands

How each brand is measured

Brandwave collects information about searches that people make online using Medik8’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medik8

2 branded search terms

  • medik8
  • medik8 retinol

SKIN1004

4 branded search terms

  • skin1004
  • skin1004 centella
  • skin1004 skincare
  • skincare skin1004

How the Brand Demand Index is measured

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