How popular isSKIN1004 in search?
In September 2026, there were an estimated 214K branded searches for SKIN1004 worldwide which held steady over the last 12 months. SKIN1004 holds 11.5% estimated Share of Search among korean skincare brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Beauty of Joseon56%
COSRX21.6%
SKIN100411.5%
Anua5.9%
Round Lab5%
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Which korean skincare brands compete with SKIN1004?
Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua, Round Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | COSRX | SKIN1004 | Anua | Round Lab |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 25.8% | 13.8% | 5.8% | 4.7% |
| Nov 2025 | 51.9% | 22.7% | 14.9% | 6.2% | 4.2% |
| Dec 2025 | 48% | 26.5% | 13.8% | 6.9% | 4.8% |
| Jan 2026 | 52.9% | 23.4% | 12.9% | 6.5% | 4.3% |
| Feb 2026 | 53.8% | 22.7% | 12.1% | 6.3% | 5.1% |
| Mar 2026 | 54.7% | 22.9% | 12.1% | 5.2% | 5.2% |
| Apr 2026 | 56.3% | 22% | 11.7% | 5% | 5% |
| May 2026 | 56.4% | 22.6% | 11.7% | 4.3% | 5% |
| Jun 2026 | 58.6% | 19.2% | 12% | 5% | 5.2% |
| Jul 2026 | 55.9% | 21.5% | 11.6% | 5% | 6% |
| Aug 2026 | 53.9% | 21.1% | 13.5% | 5.7% | 5.8% |
| Sep 2026 | 56% | 21.6% | 11.5% | 5.9% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 1M | -0.11% | +2.1 points | |
| 2, held 2nd | 21.6% | 402K | -1.7% | +0.5 points | |
| 3, held 3rd | 11.5% | 214K | -18.2% | -2 points | |
| 4, moved from 5th to 4th | 5.9% | 110K | +0.27% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5% | 92.5K | -17.8% | -0.8 pointsmoved from 4th to 5th |
56%
Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share +2.1 points.
2.
COSRX21.6%
Held 2nd. 402K estimated branded searches, -1.7% vs prior month. Share +0.5 points.
3.
SKIN100411.5%
Held 3rd. 214K estimated branded searches, -18.2% vs prior month. Share -2 points.
4.
Anua5.9%
Moved from 5th to 4th. 110K estimated branded searches, +0.27% vs prior month. Share +0.2 points.
5%
Moved from 4th to 5th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.8 points.
Compare search popularity between SKIN1004 and its closest rivals
Every comparison with SKIN1004
15 comparisons
- Beauty of Joseon vs SKIN1004
- Cetaphil vs SKIN1004
- COSRX vs SKIN1004
- Dermalogica vs SKIN1004
- Medik8 vs SKIN1004
- Paula's Choice vs SKIN1004
- Aveeno vs SKIN1004
- Eucerin vs SKIN1004
- Garnier vs SKIN1004
- SKIN1004 vs Trilogy
- Drunk Elephant vs SKIN1004
- Anua vs SKIN1004
- Round Lab vs SKIN1004
- Antipodes vs SKIN1004
- SKIN1004 vs The INKEY List
How has branded search demand for SKIN1004 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SKIN1004 worldwide held steady, from 220K to 214K.
- Across the 12 months ending September 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide decreased from 13.8% to 11.5%.
- Across the 12 months ending September 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide peaked at 14.9% in November 2025 and was lowest at 11.5% in September 2026.
How did search popularity change for korean skincare brands worldwide in September 2026?
4 changes
In September 2026, Beauty of Joseon gained estimated Share of Search among korean skincare brands worldwide, from 53.9% to 56%.
In September 2026, SKIN1004 lost estimated Share of Search among korean skincare brands worldwide, from 13.5% to 11.5%.
In September 2026, Round Lab lost estimated Share of Search among korean skincare brands worldwide, from 5.8% to 5%.
In September 2026, Anua rose from 5th to 4th among korean skincare brands worldwide.
Where does SKIN1004 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Skincare brands | 16th of 20 | 1.5% | Show ranking |
| Face cleanser brands | 14th of 14 | 1.6% | Show ranking |
| Korean skincare brands | 3rd of 5 | 11.5% | Shown above |
How is SKIN1004 measured?
Brandwave collects information about searches that people make online using SKIN1004’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- skin1004
- skin1004 centella
- skin1004 skincare
- skincare skin1004
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