Korean sunscreen brands:Which are most popular?

Name: Korean sunscreen brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Beauty of Joseon was the most searched Korean sunscreen brand worldwide, accounting for 64.4% of all searches among the 11 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Beauty of Joseon showed up in every answer. Beauty of Joseon was recommended most often, coming first in three out of five responses.

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Top Korean sunscreen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Beauty of Joseon appeared every time. Beauty of Joseon was recommended most often, coming first in three out of five answers. SKIN1004 was second, and Round Lab was third. Anua, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Beauty of Joseon	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
SKIN1004	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Round Lab	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Isntree	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
COSRX	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
haruharu wonder	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Torriden	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Anua	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Purito Seoul	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
MISSHA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
AXIS-Y	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXIS-Y0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Korean sunscreen brands

5 answers

Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
1. 1Beauty of Joseon
2. 2SKIN1004
3. 3Round Lab
4. 4Isntree
5. 5Torriden
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
1. 1Beauty of Joseon
2. 2COSRX

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which Korean sunscreen brands do people search for most?

This chart shows how often people search Google for each Korean sunscreen brand by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.

Share of searches among Korean sunscreen brands worldwide, by month

Month	Beauty of Joseon	Round Lab	SKIN1004	Anua	COSRX	haruharu wonder	Isntree	Purito Seoul	MISSHA	AXIS-Y	Torriden
Nov 2025	64.1%	8.6%	10.5%	2.6%	3.9%	2.6%	3.2%	1.7%	1.4%	0.94%	0.51%
Dec 2025	60.9%	10%	10%	3%	4.5%	3%	3.7%	1.6%	1.6%	1.1%	0.59%
Jan 2026	62.8%	8.4%	10.3%	3.1%	4.6%	3.1%	3.1%	1.7%	1.4%	0.92%	0.6%
Feb 2026	62.6%	10.3%	8.4%	3.1%	4.6%	3.1%	3.1%	1.7%	1.7%	0.91%	0.6%
Mar 2026	60.2%	9.9%	9.9%	3.6%	4.4%	3%	3.6%	2%	1.6%	1.1%	0.72%
Apr 2026	60%	9.9%	9.9%	3.6%	4.4%	3%	3.6%	2%	1.6%	1.1%	1.1%
May 2026	59%	9.7%	9.7%	4.3%	5.3%	2.9%	2.9%	1.9%	1.6%	1.1%	1.6%
Jun 2026	60.2%	9.9%	9.9%	4.4%	4.4%	3%	2.4%	2%	1.3%	1.1%	1.3%
Jul 2026	57.3%	11.5%	9.4%	5.2%	4.2%	3.5%	2.8%	2.3%	1.5%	1.3%	1%
Aug 2026	59.3%	9.7%	9.7%	4.4%	5.3%	2.9%	2.9%	1.9%	1.6%	1.1%	1.1%
Sep 2026	62.7%	10.3%	8.4%	3.8%	4.6%	2.5%	2.5%	1.7%	1.4%	0.92%	1.1%
Oct 2026	64.4%	8.7%	8.7%	3.9%	3.9%	3.2%	2.6%	1.7%	1.2%	0.94%	0.94%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Beauty of Joseon	64.4%	450K	+22.3%	+1.7 points
2, held 2nd	Round Lab	8.7%	60.5K	0%	-1.7 points
3, held 3rd	SKIN1004	8.7%	60.5K	+22.2%	+0.2 points
4, moved from 5th to 4th	Anua	3.9%	27.1K	+22.1%	+0.1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	COSRX	3.9%	27.1K	0%	-0.7 pointsmoved from 4th to 5th
6, held 6th	haruharu wonder	3.2%	22.2K	+50%	+0.7 points
7, held 7th	Isntree	2.6%	18.1K	+22.3%	+0.1 points
8, held 8th	Purito Seoul	1.7%	12.1K	+22.2%	0 points
9, held 9th	MISSHA	1.2%	8.1K	0%	-0.2 points
10, moved from 11th to 10th	AXIS-Y	0.94%	6.6K	+22.2%	0 pointsmoved from 11th to 10th
11, moved from 10th to 11th	Torriden	0.94%	6.6K	0%	-0.2 pointsmoved from 10th to 11th

1.Beauty of Joseon
64.4%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
2.Round Lab
8.7%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.SKIN1004
8.7%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
4.Anua
3.9%
Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
5.COSRX
3.9%
Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.haruharu wonder
3.2%
Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.7 points.
7.Isntree
2.6%
Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
8.Purito Seoul
1.7%
Held 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
9.MISSHA
1.2%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.AXIS-Y
0.94%
Moved from 11th to 10th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
11.Torriden
0.94%
Moved from 10th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Beauty of Joseon, Round Lab and 2 other brands sell other things too, so only their searches that name this product count here, like “beauty of joseon sunscreen”.

Which brand is most popular in search among Korean sunscreen brands worldwide?

11 brands

In October 2026, Beauty of Joseon was the most searched among Korean sunscreen brands worldwide, with an estimated 450K branded searches, 64.4% of all searches for the 11 tracked by the Brandwave Brand Demand Index. Round Lab is in 2nd place, 55.7 percentage points behind at 8.7%.

Global Korean sunscreen brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Beauty of Joseon	64.1% → 64.4%	64.4%Oct 2026	57.3%Jul 2026	1st
Round Lab	8.6% → 8.7%	11.5%Jul 2026	8.4%Jan 2026	3rd → 2nd
SKIN1004	10.5% → 8.7%	10.5%Nov 2025	8.4%Feb 2026	2nd → 3rd
Anua	2.6% → 3.9%	5.2%Jul 2026	2.6%Nov 2025	6th → 4th
COSRX	3.9%	5.3%Aug 2026	3.9%Nov 2025	4th → 5th
haruharu wonder	2.6% → 3.2%	3.5%Jul 2026	2.5%Sep 2026	7th → 6th
Isntree	3.2% → 2.6%	3.7%Dec 2025	2.4%Jun 2026	5th → 7th
Purito Seoul	1.7%	2.3%Jul 2026	1.6%Dec 2025	8th
MISSHA	1.4% → 1.2%	1.7%Feb 2026	1.2%Oct 2026	9th
AXIS-Y	0.94%	1.3%Jul 2026	0.91%Feb 2026	10th
Torriden	0.51% → 0.94%	1.6%May 2026	0.51%Nov 2025	11th

Each finding as a sentence

Across the 12 months ending October 2026, SKIN1004’s share of searches among Korean sunscreen brands worldwide decreased from 10.5% to 8.7%.
Across the 12 months ending October 2026, Anua’s share of searches among Korean sunscreen brands worldwide increased from 2.6% to 3.9%.
Across the 12 months ending October 2026, haruharu wonder’s share of searches among Korean sunscreen brands worldwide increased from 2.6% to 3.2%.
Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide decreased from 3.2% to 2.6%.
Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among Korean sunscreen brands worldwide peaked at 64.4% in October 2026 and was lowest at 57.3% in July 2026.
Across the 12 months ending October 2026, Round Lab’s share of searches among Korean sunscreen brands worldwide peaked at 11.5% in July 2026 and was lowest at 8.4% in January 2026.
Across the 12 months ending October 2026, SKIN1004’s share of searches among Korean sunscreen brands worldwide peaked at 10.5% in November 2025 and was lowest at 8.4% in February 2026.
Across the 12 months ending October 2026, Anua’s share of searches among Korean sunscreen brands worldwide peaked at 5.2% in July 2026 and was lowest at 2.6% in November 2025.
Across the 12 months ending October 2026, COSRX’s share of searches among Korean sunscreen brands worldwide peaked at 5.3% in August 2026 and was lowest at 3.9% in November 2025.
Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide peaked at 3.7% in December 2025 and was lowest at 2.4% in June 2026.
Across the 12 months ending October 2026, Torriden’s share of searches among Korean sunscreen brands worldwide peaked at 1.6% in May 2026 and was lowest at 0.51% in November 2025.
Across the 12 months ending October 2026, Round Lab rose from 3rd to 2nd among Korean sunscreen brands worldwide.
Across the 12 months ending October 2026, SKIN1004 fell from 2nd to 3rd among Korean sunscreen brands worldwide.
Across the 12 months ending October 2026, Anua rose from 6th to 4th among Korean sunscreen brands worldwide.
Across the 12 months ending October 2026, COSRX fell from 4th to 5th among Korean sunscreen brands worldwide.
Across the 12 months ending October 2026, haruharu wonder rose from 7th to 6th among Korean sunscreen brands worldwide.
Across the 12 months ending October 2026, Isntree fell from 5th to 7th among Korean sunscreen brands worldwide.
Across the 12 months ending October 2026, Beauty of Joseon, Purito Seoul, MISSHA, AXIS-Y and Torriden held steady: their share of searches among Korean sunscreen brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for Korean sunscreen brands worldwide in October 2026?

8 changes

In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%.
In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.
In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%.
In October 2026, COSRX lost share of searches among Korean sunscreen brands worldwide, from 4.6% to 3.9%.
In October 2026, Anua rose from 5th to 4th among Korean sunscreen brands worldwide.
In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.
In October 2026, Torriden fell from 10th to 11th among Korean sunscreen brands worldwide.
Estimated monthly branded searches for Purito Seoul worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026.

How are branded searches counted for Korean sunscreen brands?

11 search terms

Each brand's share of searches among Korean sunscreen brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.