COSRX vs Round Lab:Which is more popular by branded search?
In August 2026, COSRX had more branded searches than Round Lab among korean skincare brands worldwide. COSRX was estimated to have 409K branded searches compared to Round Lab’s 12.5K, and held a 22.2% Share of Search versus Round Lab’s 0.68%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, COSRX or Round Lab?
Compare brands that offer Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for COSRX, Round Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | COSRX | SKIN1004 | Anua | Round Lab |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 27% | 14.4% | 6.1% | 0.39% |
| Nov 2025 | 54.1% | 23.6% | 15.6% | 6.4% | 0.3% |
| Dec 2025 | 50.2% | 27.7% | 14.4% | 7.3% | 0.41% |
| Jan 2026 | 55.1% | 24.4% | 13.4% | 6.8% | 0.37% |
| Feb 2026 | 56.4% | 23.8% | 12.7% | 6.6% | 0.43% |
| Mar 2026 | 57.3% | 24% | 12.7% | 5.5% | 0.54% |
| Apr 2026 | 58.9% | 23.1% | 12.2% | 5.3% | 0.5% |
| May 2026 | 59% | 23.6% | 12.3% | 4.5% | 0.58% |
| Jun 2026 | 61.3% | 20.1% | 12.6% | 5.3% | 0.71% |
| Jul 2026 | 59% | 22.8% | 12.3% | 5.3% | 0.68% |
| Aug 2026 | 56.8% | 22.2% | 14.3% | 6% | 0.68% |
| Sep 2026 | — | — | — | — | — |
How has the COSRX and Round Lab comparison changed over the last 12 months?
3 findings
- COSRX was ahead of Round Lab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide moved from 27% to 22.2%, and its estimated monthly branded searches moved from 413K to 409K.
- Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands worldwide moved from 0.39% to 0.68%, and its estimated monthly branded searches moved from 5.9K to 12.5K.
How did search popularity change for korean skincare brands worldwide in August 2026?
2 changes
In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.
Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using COSRX’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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