Beauty of Joseon vs SKIN1004:Which is searched more?
In September 2026, Beauty of Joseon had more branded searches than SKIN1004 among korean skincare brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to SKIN1004’s 214K, and held a 56% Share of Search versus SKIN1004’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or SKIN1004?
Compare brands that offer Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, SKIN1004. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | COSRX | SKIN1004 | Anua | Round Lab |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 25.8% | 13.8% | 5.8% | 4.7% |
| Nov 2025 | 51.9% | 22.7% | 14.9% | 6.2% | 4.2% |
| Dec 2025 | 48% | 26.5% | 13.8% | 6.9% | 4.8% |
| Jan 2026 | 52.9% | 23.4% | 12.9% | 6.5% | 4.3% |
| Feb 2026 | 53.8% | 22.7% | 12.1% | 6.3% | 5.1% |
| Mar 2026 | 54.7% | 22.9% | 12.1% | 5.2% | 5.2% |
| Apr 2026 | 56.3% | 22% | 11.7% | 5% | 5% |
| May 2026 | 56.4% | 22.6% | 11.7% | 4.3% | 5% |
| Jun 2026 | 58.6% | 19.2% | 12% | 5% | 5.2% |
| Jul 2026 | 55.9% | 21.5% | 11.6% | 5% | 6% |
| Aug 2026 | 53.9% | 21.1% | 13.5% | 5.7% | 5.8% |
| Sep 2026 | 56% | 21.6% | 11.5% | 5.9% | 5% |
How has the Beauty of Joseon and SKIN1004 comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of SKIN1004 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide moved from 49.9% to 56%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 12 months ending September 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide moved from 13.8% to 11.5%, and its estimated monthly branded searches moved from 220K to 214K.
How did search popularity change for korean skincare brands worldwide in September 2026?
2 changes
In September 2026, Beauty of Joseon gained estimated Share of Search among korean skincare brands worldwide, from 53.9% to 56%.
In September 2026, SKIN1004 lost estimated Share of Search among korean skincare brands worldwide, from 13.5% to 11.5%.
Other head-to-heads among korean skincare brands
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
5 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- skincare beauty of joseon
SKIN1004
4 branded search terms
- skin1004
- skin1004 centella
- skin1004 skincare
- skincare skin1004
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