Brandwave

COSRX vs SKIN1004:Which is searched more?

In September 2026, COSRX had more branded searches than SKIN1004 among korean skincare brands worldwide. COSRX was estimated to have 402K branded searches compared to SKIN1004’s 214K, and held a 21.6% Share of Search versus SKIN1004’s 11.5%. These are worldwide searches for English-language branded terms.

Share of Search among korean skincare brands worldwide in September 2026Which is more popular in search, COSRX or SKIN1004?
COSRX21.6%402K searches
vs
SKIN100411.5%214K searches

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Which is more popular in search, COSRX or SKIN1004?

Compare brands that offer Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COSRX and SKIN1004 among korean skincare brands worldwide, by month

Share of Search by month for COSRX, SKIN1004. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonCOSRXSKIN1004AnuaRound Lab
Oct 202549.9%25.8%13.8%5.8%4.7%
Nov 202551.9%22.7%14.9%6.2%4.2%
Dec 202548%26.5%13.8%6.9%4.8%
Jan 202652.9%23.4%12.9%6.5%4.3%
Feb 202653.8%22.7%12.1%6.3%5.1%
Mar 202654.7%22.9%12.1%5.2%5.2%
Apr 202656.3%22%11.7%5%5%
May 202656.4%22.6%11.7%4.3%5%
Jun 202658.6%19.2%12%5%5.2%
Jul 202655.9%21.5%11.6%5%6%
Aug 202653.9%21.1%13.5%5.7%5.8%
Sep 202656%21.6%11.5%5.9%5%

How has the COSRX and SKIN1004 comparison changed over the last 12 months?

  • COSRX was ahead of SKIN1004 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide moved from 25.8% to 21.6%, and its estimated monthly branded searches moved from 413K to 402K.
  • Across the 12 months ending September 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide moved from 13.8% to 11.5%, and its estimated monthly branded searches moved from 220K to 214K.

How did search popularity change for korean skincare brands worldwide in September 2026?

  1. In September 2026, SKIN1004 lost estimated Share of Search among korean skincare brands worldwide, from 13.5% to 11.5%.

Other head-to-heads among korean skincare brands

How each brand is measured

Brandwave collects information about searches that people make online using COSRX’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

5 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx skincare
  • cosrx snail mucin
  • skincare cosrx

SKIN1004

4 branded search terms

  • skin1004
  • skin1004 centella
  • skin1004 skincare
  • skincare skin1004

How the Brand Demand Index is measured

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