Brandwave

How popular isCOSRX in search?

In August 2026, there were an estimated 409K branded searches for COSRX worldwide which held steady over the last 11 months. COSRX holds 22.2% estimated Share of Search among korean skincare brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Beauty of Joseon56.8%
  2. COSRX22.2%
  3. SKIN100414.3%
  4. Anua6%
  5. Round Lab0.68%
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Which korean skincare brands compete with COSRX?

COSRX against korean skincare brands worldwide, by month

Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonCOSRXSKIN1004AnuaRound Lab
Oct 202552.1%27%14.4%6.1%0.39%
Nov 202554.1%23.6%15.6%6.4%0.3%
Dec 202550.2%27.7%14.4%7.3%0.41%
Jan 202655.1%24.4%13.4%6.8%0.37%
Feb 202656.4%23.8%12.7%6.6%0.43%
Mar 202657.3%24%12.7%5.5%0.54%
Apr 202658.9%23.1%12.2%5.3%0.5%
May 202659%23.6%12.3%4.5%0.58%
Jun 202661.3%20.1%12.6%5.3%0.71%
Jul 202659%22.8%12.3%5.3%0.68%
Aug 202656.8%22.2%14.3%6%0.68%
Sep 2026—————

  1. 1.Beauty of Joseon

    56.8%

    held 1st · 1M estimated branded searches · 0% vs prior month · -2.2 points

  2. 2.COSRX

    22.2%

    held 2nd · 409K estimated branded searches · +1.5% vs prior month · -0.5 points

  3. 3.SKIN1004

    14.3%

    held 3rd · 262K estimated branded searches · +20.7% vs prior month · +2 points

  4. 4.Anua

    6%

    held 4th · 110K estimated branded searches · +17.6% vs prior month · +0.7 points

  5. 5.Round Lab

    0.68%

    held 5th · 12.5K estimated branded searches · +3.9% vs prior month · 0 points

Compare search popularity between COSRX and its closest rivals

How has branded search demand for COSRX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for COSRX worldwide held steady, from 413K to 409K.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide decreased from 27% to 22.2%.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide peaked at 27.7% in December 2025 and was lowest at 20.1% in June 2026.

How did search popularity change for korean skincare brands worldwide in August 2026?

  1. In August 2026, SKIN1004 gained estimated Share of Search among korean skincare brands worldwide, from 12.3% to 14.3%.

  2. In August 2026, Anua gained estimated Share of Search among korean skincare brands worldwide, from 5.3% to 6%.

  3. In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%.

  4. In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.

  5. Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.

How is COSRX measured?

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx com
  • cosrx skincare
  • cosrx snail mucin
  • skincare cosrx

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How the Brand Demand Index is measured

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