How popular isCOSRX in search?
In September 2026, there were an estimated 402K branded searches for COSRX worldwide which held steady over the last 12 months. COSRX holds 21.6% estimated Share of Search among korean skincare brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Beauty of Joseon56%
COSRX21.6%
SKIN100411.5%
Anua5.9%
Round Lab5%
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Which korean skincare brands compete with COSRX?
Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua, Round Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | COSRX | SKIN1004 | Anua | Round Lab |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 25.8% | 13.8% | 5.8% | 4.7% |
| Nov 2025 | 51.9% | 22.7% | 14.9% | 6.2% | 4.2% |
| Dec 2025 | 48% | 26.5% | 13.8% | 6.9% | 4.8% |
| Jan 2026 | 52.9% | 23.4% | 12.9% | 6.5% | 4.3% |
| Feb 2026 | 53.8% | 22.7% | 12.1% | 6.3% | 5.1% |
| Mar 2026 | 54.7% | 22.9% | 12.1% | 5.2% | 5.2% |
| Apr 2026 | 56.3% | 22% | 11.7% | 5% | 5% |
| May 2026 | 56.4% | 22.6% | 11.7% | 4.3% | 5% |
| Jun 2026 | 58.6% | 19.2% | 12% | 5% | 5.2% |
| Jul 2026 | 55.9% | 21.5% | 11.6% | 5% | 6% |
| Aug 2026 | 53.9% | 21.1% | 13.5% | 5.7% | 5.8% |
| Sep 2026 | 56% | 21.6% | 11.5% | 5.9% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 1M | -0.11% | +2.1 points | |
| 2, held 2nd | 21.6% | 402K | -1.7% | +0.5 points | |
| 3, held 3rd | 11.5% | 214K | -18.2% | -2 points | |
| 4, moved from 5th to 4th | 5.9% | 110K | +0.27% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5% | 92.5K | -17.8% | -0.8 pointsmoved from 4th to 5th |
56%
Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share +2.1 points.
2.
COSRX21.6%
Held 2nd. 402K estimated branded searches, -1.7% vs prior month. Share +0.5 points.
3.
SKIN100411.5%
Held 3rd. 214K estimated branded searches, -18.2% vs prior month. Share -2 points.
4.
Anua5.9%
Moved from 5th to 4th. 110K estimated branded searches, +0.27% vs prior month. Share +0.2 points.
5%
Moved from 4th to 5th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.8 points.
Compare search popularity between COSRX and its closest rivals
Every comparison with COSRX
32 comparisons
- Betadine vs COSRX
- COSRX vs Epson
- COSRX vs Eucerin
- COSRX vs Garnier
- COSRX vs Nivea
- Beauty of Joseon vs COSRX
- Cetaphil vs COSRX
- Charlotte Tilbury vs COSRX
- COSRX vs Laneige
- COSRX vs Medik8
- COSRX vs Paula's Choice
- COSRX vs SkinCeuticals
- Canon vs COSRX
- Aveeno vs COSRX
- COSRX vs HP
- COSRX vs Dermalogica
- COSRX vs SKIN1004
- Brother vs COSRX
- COSRX vs Innisfree
- COSRX vs Kyocera
- COSRX vs Trilogy
- COSRX vs Drunk Elephant
- COSRX vs Malibu
- Anua vs COSRX
- COSRX vs Round Lab
- Antipodes vs COSRX
- Bondi Sands vs COSRX
- COSRX vs Thayers
- COSRX vs Fuji Xerox
- Childs Farm vs COSRX
- COSRX vs Essano
- COSRX vs Eye
How has branded search demand for COSRX changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for COSRX worldwide held steady, from 413K to 402K.
- Across the 12 months ending September 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide decreased from 25.8% to 21.6%.
- Across the 12 months ending September 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide peaked at 26.5% in December 2025 and was lowest at 19.2% in June 2026.
How did search popularity change for korean skincare brands worldwide in September 2026?
4 changes
In September 2026, Beauty of Joseon gained estimated Share of Search among korean skincare brands worldwide, from 53.9% to 56%.
In September 2026, SKIN1004 lost estimated Share of Search among korean skincare brands worldwide, from 13.5% to 11.5%.
In September 2026, Round Lab lost estimated Share of Search among korean skincare brands worldwide, from 5.8% to 5%.
In September 2026, Anua rose from 5th to 4th among korean skincare brands worldwide.
Where does COSRX compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Skincare brands | 14th of 20 | 2.9% | Show ranking |
| Face cleanser brands | 13th of 15 | 2.9% | Show ranking |
| Spf brands | 6th of 8 | 5.4% | Show ranking |
| Face toner brands | 4th of 14 | 9.5% | Show ranking |
| Printer toner brands | 4th of 14 | 9.5% | Show ranking |
| Sun Cream brands | 4th of 6 | 9.7% | Show ranking |
| Korean skincare brands | 2nd of 5 | 21.6% | Shown above |
How is COSRX measured?
Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- cosrx
- cosrx cleanser
- cosrx skincare
- cosrx snail mucin
- skincare cosrx
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Is COSRX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.