Brandwave

How popular isCOSRX?

In September 2026, people searched for COSRX by name about 435,000 times worldwide, about the same as the previous year. These searches made up 10.8% of all global pimple patch brand searches, placing COSRX third out of five brands. When we asked both ChatGPT and Google AI Overviews about pimple patch brands, COSRX appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

COSRX is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. StarfaceShare of searches 54%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Hero CosmeticsShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. COSRXShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ZitStickaShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. RaelShare of searches 0.95%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top pimple patch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. COSRX is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hero Cosmetics1st
  2. COSRX2nd
  3. Rael3rd
  4. ZitSticka4th
  5. Starface5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hero Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starface1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZitSticka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rael1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pimple patch brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pimple patch brands compete with COSRX?

COSRX against pimple patch brands worldwide, by month

Share of searches by month for Starface, Hero Cosmetics, COSRX. The figures are in the table below the chart.

View monthly share of searches table
MonthStarfaceHero CosmeticsCOSRXZitStickaRael
Oct 202540.9%45.4%10.1%2.5%1.1%
Nov 202544.9%40.6%11%2.2%1.2%
Dec 202540.8%45.3%10.1%2.4%1.3%
Jan 202643.9%40.9%10.8%3.2%1.2%
Feb 202643.1%40%12.9%2.6%1.4%
Mar 202639.4%44.7%11.8%2.9%1.3%
Apr 202637.4%42.4%16.7%2.2%1.2%
May 202643.2%40.1%12.9%2.6%1.1%
Jun 202638.4%43.5%14.1%2.8%1.2%
Jul 202642%39%15.4%2.5%1.1%
Aug 202643.5%40.6%13.1%1.7%1.1%
Sep 202654%32.8%10.8%1.4%0.95%

  1. 1.Starface

    54%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +10.5 points.

  2. 2.Hero Cosmetics

    32.8%

    Held 2nd. 100K estimated branded searches, -2.1% vs prior month. Share -7.7 points.

  3. 3.COSRX

    10.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.ZitSticka

    1.4%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Rael

    0.95%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between COSRX and its closest rivals

Every comparison with COSRX

35 comparisons

How has branded search demand for COSRX changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for COSRX worldwide held steady, from 440K to 435K.
  • Across the 12 months ending September 2026, COSRX’s share of searches among pimple patch brands worldwide increased from 10.1% to 10.8%.
  • Across the 12 months ending September 2026, COSRX’s share of searches among pimple patch brands worldwide peaked at 16.7% in April 2026 and was lowest at 10.1% in December 2025.

How did search popularity change for pimple patch brands worldwide in September 2026?

4 changes

  1. In September 2026, Starface gained share of searches among pimple patch brands worldwide, from 43.5% to 54%.

  2. In September 2026, Hero Cosmetics lost share of searches among pimple patch brands worldwide, from 40.6% to 32.8%.

  3. In September 2026, COSRX lost share of searches among pimple patch brands worldwide, from 13.1% to 10.8%.

  4. ZitSticka’s share of searches among pimple patch brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.4% in September 2026.

How are COSRX’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cosrx
  • cosrx cleanser
  • cosrx pimple patch
  • cosrx skincare
  • cosrx snail mucin
  • skincare cosrx

Do you work for COSRX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does COSRX compete?

COSRX is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands14th of 222.2%Show ranking
Face cleanser brands12th of 152.8%Show ranking
SPF brands6th of 104.9%Show ranking
Sun cream brands4th of 87.6%Show ranking
Korean skincare brands3rd of 617.4%Show ranking
Face toner brands3rd of 816.7%Show ranking
Pimple patch brands3rd of 510.8%Shown above
Creator with pink hair and a pink jacket

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