Brandwave

COSRX vs Starface:Which is more popular?

In September 2026, Starface had more branded searches than COSRX among pimple patch brands worldwide. Starface had about 165,000 branded searches, while COSRX had 33,100. Starface made up 54% of all pimple patch brand searches we track, and COSRX accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about pimple patch brands, COSRX appeared in four of the five answers and Starface in one. COSRX was mentioned before Starface in every answer.

Among pimple patch brands worldwide in September 2026

Who do people search for more?

Starface, about 5 searches for every 1 for COSRX

Starface 165K searchesCOSRX 33.1K searches

Who does AI mention more?

COSRX, mentioned in 4 of 5 answers, Starface in 1

COSRX in 4 of 5Starface in 1 of 5

Who does AI recommend more?

COSRX, named ahead of Starface in every answer

COSRX first in 4Starface never first

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Top pimple patch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Starface was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. COSRX was listed before Starface in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hero Cosmetics1st
  2. COSRX2nd
  3. Rael3rd
  4. ZitSticka4th
  5. Starface5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hero Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starface1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZitSticka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rael1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pimple patch brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is COSRX or Starface more popular in search?

This chart shows how often people search Google for COSRX and Starface by name. Each line represents a brand's share of searches for all five pimple patch brands we track, month by month, from English-language searches worldwide.

COSRX and Starface among pimple patch brands worldwide, by month

Share of searches by month for Starface, COSRX. The figures are in the table below the chart.

View monthly share of searches table
MonthStarfaceHero CosmeticsCOSRXZitStickaRael
Oct 202540.9%45.4%10.1%2.5%1.1%
Nov 202544.9%40.6%11%2.2%1.2%
Dec 202540.8%45.3%10.1%2.4%1.3%
Jan 202643.9%40.9%10.8%3.2%1.2%
Feb 202643.1%40%12.9%2.6%1.4%
Mar 202639.4%44.7%11.8%2.9%1.3%
Apr 202637.4%42.4%16.7%2.2%1.2%
May 202643.2%40.1%12.9%2.6%1.1%
Jun 202638.4%43.5%14.1%2.8%1.2%
Jul 202642%39%15.4%2.5%1.1%
Aug 202643.5%40.6%13.1%1.7%1.1%
Sep 202654%32.8%10.8%1.4%0.95%

How has the COSRX and Starface comparison changed over the last 12 months?

3 findings
  • Starface was ahead of COSRX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COSRX’s share of searches among pimple patch brands worldwide moved from 10.1% to 10.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Starface’s share of searches among pimple patch brands worldwide moved from 40.9% to 54%, and its estimated monthly branded searches moved from 110K to 165K.

How did search popularity change for pimple patch brands worldwide in September 2026?

2 changes
  1. In September 2026, Starface gained share of searches among pimple patch brands worldwide, from 43.5% to 54%.

  2. In September 2026, COSRX lost share of searches among pimple patch brands worldwide, from 13.1% to 10.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using COSRX’s and Starface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

1 branded search term

  • cosrx pimple patch

Starface

1 branded search term

  • starface

How the Brand Demand Index is measured

Other head-to-heads among pimple patch brands

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