Brandwave

SPF brands:Which are searched most?

In September 2026, CeraVe was the most searched among SPF brands worldwide, with an estimated 1.9M branded searches and 32.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CeraVe32.1%
  2. La Roche-Posay30.8%
  3. Beauty of Joseon17.5%
  4. Eucerin11.3%
  5. COSRX6.8%
  6. Bondi Sands1.5%

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Share of SearchLeaderboard

Compare the SPF brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SPF brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Beauty of Joseon, Eucerin, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayBeauty of JoseonEucerinCOSRXBondi Sands
Oct 202537.5%30.1%13.1%11.1%6.8%1.4%
Nov 202533.1%31.3%15.8%11.5%6.9%1.5%
Dec 202534.8%32.8%13.5%9.9%7.5%1.5%
Jan 202633.9%32%16.1%9.6%7.1%1.3%
Feb 202634.2%33.6%14.6%10.1%6.2%1.3%
Mar 202630.3%35.5%15.5%10.7%6.5%1.6%
Apr 202630%34.9%16.3%10.5%6.4%2%
May 202629.5%35.1%16.4%10.5%6.5%2.1%
Jun 202632%32%18.2%9.6%6%2.2%
Jul 202633.4%33.3%15.6%10%6%1.6%
Aug 202634%33.2%15.5%10%6.1%1.3%
Sep 202632.1%30.8%17.5%11.3%6.8%1.5%

This month’s ranking, September 2026

  1. 1.CeraVe

    32.1%

    Held 1st. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.8 points.

  2. 2.La Roche-Posay

    30.8%

    Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  3. 3.Beauty of Joseon

    17.5%

    Held 3rd. 1M estimated branded searches, -0.11% vs prior month. Share +2.1 points.

  4. 4.Eucerin

    11.3%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.COSRX

    6.8%

    Held 5th. 402K estimated branded searches, -1.7% vs prior month. Share +0.7 points.

  6. 6.Bondi Sands

    1.5%

    Held 6th. 90.2K estimated branded searches, -0.41% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among SPF brands worldwide?

In September 2026, CeraVe was the most searched among SPF brands worldwide, with an estimated 1.9M branded searches and 32.1% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 1.4 percentage points behind at 30.8% Share of Search.

Global SPF brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe37.5% → 32.1%37.5%Oct 202529.5%May 20261st
La Roche-Posay30.1% → 30.8%35.5%Mar 202630.1%Oct 20252nd
Beauty of Joseon13.1% → 17.5%18.2%Jun 202613.1%Oct 20253rd
Eucerin11.1% → 11.3%11.5%Nov 20259.6%Jan 20264th
COSRX6.8%7.5%Dec 20256%Jun 20265th
Bondi Sands1.4% → 1.5%2.2%Jun 20261.3%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among SPF brands worldwide decreased from 37.5% to 32.1%.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among SPF brands worldwide increased from 30.1% to 30.8%.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide increased from 13.1% to 17.5%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among SPF brands worldwide peaked at 37.5% in October 2025 and was lowest at 29.5% in May 2026.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among SPF brands worldwide peaked at 35.5% in March 2026 and was lowest at 30.1% in October 2025.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide peaked at 18.2% in June 2026 and was lowest at 13.1% in October 2025.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among SPF brands worldwide peaked at 11.5% in November 2025 and was lowest at 9.6% in January 2026.
  • Across the 12 months ending September 2026, COSRX’s estimated Share of Search among SPF brands worldwide peaked at 7.5% in December 2025 and was lowest at 6% in June 2026.
  • Across the 12 months ending September 2026, Eucerin, COSRX and Bondi Sands held steady: their estimated Share of Search among SPF brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for SPF brands worldwide in September 2026?

  1. In September 2026, Beauty of Joseon gained estimated Share of Search among SPF brands worldwide, from 15.5% to 17.5%.

  2. In September 2026, Eucerin gained estimated Share of Search among SPF brands worldwide, from 10% to 11.3%.

  3. In September 2026, COSRX gained estimated Share of Search among SPF brands worldwide, from 6.1% to 6.8%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among SPF brands worldwide, from 33.2% to 30.8%.

  5. In September 2026, CeraVe lost estimated Share of Search among SPF brands worldwide, from 34% to 32.1%.

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