Brandwave

How popular isCeraVe in search?

In September 2026, there were an estimated 1.9M branded searches for CeraVe worldwide which is down 16.3% over the last 12 months. CeraVe holds 29.7% estimated Share of Search among SPF brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay36.2%
  2. CeraVe29.7%
  3. Beauty of Joseon13.3%
  4. Eucerin13.3%
  5. COSRX6%
  6. Bondi Sands1.5%
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Which SPF brands compete with CeraVe?

CeraVe against SPF brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, Beauty of Joseon, Eucerin, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeBeauty of JoseonEucerinCOSRXBondi Sands
Oct 202534.8%34.8%10.5%12.8%5.7%1.4%
Nov 202536.3%29.6%13.3%13.3%6%1.5%
Dec 202538.1%31.2%11.5%11.5%6.3%1.5%
Jan 202637.3%30.5%13.7%11.2%6.1%1.2%
Feb 202638.7%31.6%11.6%11.6%5.2%1.3%
Mar 202640.9%27.3%12.3%12.3%5.5%1.6%
Apr 202640.8%27.2%12.2%12.2%5.5%2%
May 202640.8%27.2%12.2%12.2%5.5%2%
Jun 202637.3%30.5%13.7%11.2%5%2.2%
Jul 202638.6%31.5%11.6%11.6%5.2%1.6%
Aug 202638.7%31.6%11.6%11.6%5.2%1.3%
Sep 202636.2%29.7%13.3%13.3%6%1.5%

  1. 1.La Roche-Posay

    36.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.5 points.

  2. 2.CeraVe

    29.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.9 points.

  3. 3.Beauty of Joseon

    13.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Eucerin

    13.3%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.COSRX

    6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Bondi Sands

    1.5%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among SPF brands worldwide decreased from 34.8% to 29.7%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among SPF brands worldwide peaked at 34.8% in October 2025 and was lowest at 27.2% in April 2026.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among SPF brands worldwide.

How did search popularity change for SPF brands worldwide in September 2026?

  1. In September 2026, Beauty of Joseon gained estimated Share of Search among SPF brands worldwide, from 11.6% to 13.3%.

  2. In September 2026, Eucerin gained estimated Share of Search among SPF brands worldwide, from 11.6% to 13.3%.

  3. In September 2026, COSRX gained estimated Share of Search among SPF brands worldwide, from 5.2% to 6%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among SPF brands worldwide, from 38.7% to 36.2%.

  5. In September 2026, CeraVe lost estimated Share of Search among SPF brands worldwide, from 31.6% to 29.7%.

Where does CeraVe compete?

CeraVe is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands2nd of 2013.2%Show ranking
Face cleanser brands2nd of 1414%Show ranking
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
Moisturiser brands2nd of 523.5%Show ranking
Everyday skincare brands2nd of 532.4%Show ranking
Face wash brands2nd of 525.7%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Acne treatments2nd of 633%Show ranking
SPF brands2nd of 629.7%Shown above
Moisturizer brands1st of 830.5%Show ranking
Sensitive skin brands2nd of 531.2%Show ranking
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 345.1%Show ranking
Face moisturizer brands1st of 352.9%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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