How popular isCeraVe in search?
In August 2026, there were an estimated 2.3M branded searches for CeraVe worldwide which held steady over the last 11 months. CeraVe holds 28.8% estimated Share of Search among moisturiser brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
CeraVe28.8%La Roche-Posay28.1%
Cetaphil26.2%Neutrogena8.4%
Nivea8.4%
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Which moisturiser brands compete with CeraVe?
Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena, Nivea. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Neutrogena | Nivea |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.1% | 28.5% | 7.5% | 7.5% |
| Nov 2025 | 28.8% | 27.2% | 29.1% | 6.7% | 8.2% |
| Dec 2025 | 30.2% | 28.4% | 27.5% | 7% | 7% |
| Jan 2026 | 28.9% | 27.2% | 29% | 6.7% | 8.2% |
| Feb 2026 | 29.7% | 29.1% | 27% | 7.1% | 7.1% |
| Mar 2026 | 28% | 32.7% | 26.1% | 6.6% | 6.6% |
| Apr 2026 | 28.1% | 32.7% | 26.1% | 6.6% | 6.6% |
| May 2026 | 28.4% | 33.8% | 24.2% | 6.8% | 6.8% |
| Jun 2026 | 30.1% | 30.1% | 26.3% | 6% | 7.4% |
| Jul 2026 | 28.6% | 28.5% | 26.6% | 5.7% | 10.5% |
| Aug 2026 | 28.8% | 28.1% | 26.2% | 8.4% | 8.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 2.3M | +2.1% | +0.2 points | |
| 2, held 2nd | 28.1% | 2.2M | 0% | -0.4 points | |
| 3, held 3rd | 26.2% | 2.1M | 0% | -0.4 points | |
| 4, moved from 5th to 4th | 8.4% | 673K | +49.6% | +2.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.4% | 673K | -18.2% | -2 pointsmoved from 4th to 5th |
1.
CeraVe28.8%
Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.2 points.
28.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Cetaphil26.2%
Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
8.4%
Moved from 5th to 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.7 points.
5.
Nivea8.4%
Moved from 4th to 5th. 673K estimated branded searches, -18.2% vs prior month. Share -2 points.
Compare search popularity between CeraVe and its closest rivals
How has branded search demand for CeraVe changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for CeraVe worldwide held steady at 2.3M.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among moisturiser brands worldwide decreased from 31.3% to 28.8%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among moisturiser brands worldwide peaked at 31.3% in October 2025 and was lowest at 28% in March 2026.
How did search popularity change for moisturiser brands worldwide in August 2026?
3 changes
In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%.
In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%.
La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026.
Where does CeraVe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Eye creams | 1st of 6 | 26% | Show ranking |
| Moisturiser brands | 1st of 5 | 28.8% | Shown above |
| Cleansers | 1st of 6 | 29.2% | Show ranking |
| Face wash brands | 1st of 5 | 31.4% | Show ranking |
| Acne treatments | 1st of 6 | 34.3% | Show ranking |
| Everyday skincare brands | 1st of 5 | 35.7% | Show ranking |
How is CeraVe measured?
Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- cerave
- cerave cleanser
- cerave com
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- serum cerave
- skincare cerave
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Is CeraVe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.