Brandwave

Moisturiser brands:Which brands are most popular in search?

In August 2026, CeraVe was the most searched among moisturiser brands worldwide, with an estimated 2.3M branded searches and 28.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe28.8%
  2. La Roche-Posay28.1%
  3. Cetaphil26.2%
  4. Neutrogena8.4%
  5. Nivea8.4%

Follow moisturiser brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the moisturiser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among moisturiser brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena, Nivea. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaNivea
Oct 202531.3%25.1%28.5%7.5%7.5%
Nov 202528.8%27.2%29.1%6.7%8.2%
Dec 202530.2%28.4%27.5%7%7%
Jan 202628.9%27.2%29%6.7%8.2%
Feb 202629.7%29.1%27%7.1%7.1%
Mar 202628%32.7%26.1%6.6%6.6%
Apr 202628.1%32.7%26.1%6.6%6.6%
May 202628.4%33.8%24.2%6.8%6.8%
Jun 202630.1%30.1%26.3%6%7.4%
Jul 202628.6%28.5%26.6%5.7%10.5%
Aug 202628.8%28.1%26.2%8.4%8.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CeraVe

    28.8%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.2 points.

  2. 2.La Roche-Posay

    28.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Cetaphil

    26.2%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Neutrogena

    8.4%

    Moved from 5th to 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.7 points.

  5. 5.Nivea

    8.4%

    Moved from 4th to 5th. 673K estimated branded searches, -18.2% vs prior month. Share -2 points.

Compare search popularity between leading brands

Which brand is most popular in search among moisturiser brands worldwide?

In August 2026, CeraVe was the most searched among moisturiser brands worldwide, with an estimated 2.3M branded searches and 28.8% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 0.7 percentage points behind at 28.1% Share of Search.

Global moisturiser brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe31.3% → 28.8%31.3%Oct 202528%Mar 20261st
La Roche-Posay25.1% → 28.1%33.8%May 202625.1%Oct 20253rd → 2nd
Cetaphil28.5% → 26.2%29.1%Nov 202524.2%May 20262nd → 3rd
Neutrogena7.5% → 8.4%8.4%Aug 20265.7%Jul 20264th
Nivea7.5% → 8.4%10.5%Jul 20266.6%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among moisturiser brands worldwide decreased from 31.3% to 28.8%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide increased from 25.1% to 28.1%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among moisturiser brands worldwide decreased from 28.5% to 26.2%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among moisturiser brands worldwide increased from 7.5% to 8.4%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among moisturiser brands worldwide increased from 7.5% to 8.4%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among moisturiser brands worldwide peaked at 31.3% in October 2025 and was lowest at 28% in March 2026.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide peaked at 33.8% in May 2026 and was lowest at 25.1% in October 2025.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among moisturiser brands worldwide peaked at 29.1% in November 2025 and was lowest at 24.2% in May 2026.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among moisturiser brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.7% in July 2026.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among moisturiser brands worldwide peaked at 10.5% in July 2026 and was lowest at 6.6% in April 2026.
  • Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among moisturiser brands worldwide.
  • Across the 11 months ending August 2026, Cetaphil fell from 2nd to 3rd among moisturiser brands worldwide.

How did search popularity change for moisturiser brands worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%.

  2. In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%.

  3. La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free