Brandwave

Cleansers:Which brands are most popular in search?

In August 2026, CeraVe was the most searched among cleansers worldwide, with an estimated 2.3M branded searches and 29.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe29.2%
  2. La Roche-Posay28.5%
  3. Cetaphil26.6%
  4. Neutrogena8.6%
  5. Garnier7%
  6. Simple0.15%

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Share of SearchLeaderboard

Compare the cleansers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cleansers worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena, Garnier. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaGarnierSimple
Oct 202531.3%25%28.5%7.5%7.5%0.17%
Nov 202529.5%27.9%29.9%6.9%5.6%0.18%
Dec 202530.5%28.7%27.8%7%5.8%0.16%
Jan 202629.7%27.9%29.8%6.9%5.6%0.15%
Feb 202630%29.4%27.3%7.2%5.9%0.16%
Mar 202628%32.7%26.1%6.6%6.6%0.14%
Apr 202628%32.7%26%6.6%6.6%0.14%
May 202628.4%33.7%24.2%6.8%6.8%0.15%
Jun 202630.1%30.1%26.3%6%7.4%0.13%
Jul 202629.6%29.5%27.5%5.9%7.2%0.16%
Aug 202629.2%28.5%26.6%8.6%7%0.15%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CeraVe

    29.2%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.4 points.

  2. 2.La Roche-Posay

    28.5%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Cetaphil

    26.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Neutrogena

    8.6%

    Moved from 5th to 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.6 points.

  5. 5.Garnier

    7%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Simple

    0.15%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cleansers worldwide?

In August 2026, CeraVe was the most searched among cleansers worldwide, with an estimated 2.3M branded searches and 29.2% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 0.7 percentage points behind at 28.5% Share of Search.

Global cleansers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe31.3% → 29.2%31.3%Oct 202528%Mar 20261st
La Roche-Posay25% → 28.5%33.7%May 202625%Oct 20253rd → 2nd
Cetaphil28.5% → 26.6%29.9%Nov 202524.2%May 20262nd → 3rd
Neutrogena7.5% → 8.6%8.6%Aug 20265.9%Jul 20265th → 4th
Garnier7.5% → 7%7.5%Oct 20255.6%Jan 20264th → 5th
Simple0.17% → 0.15%0.18%Nov 20250.13%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among cleansers worldwide decreased from 31.3% to 29.2%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among cleansers worldwide increased from 25% to 28.5%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among cleansers worldwide decreased from 28.5% to 26.6%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among cleansers worldwide increased from 7.5% to 8.6%.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among cleansers worldwide decreased from 7.5% to 7%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among cleansers worldwide peaked at 31.3% in October 2025 and was lowest at 28% in March 2026.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among cleansers worldwide peaked at 33.7% in May 2026 and was lowest at 25% in October 2025.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among cleansers worldwide peaked at 29.9% in November 2025 and was lowest at 24.2% in May 2026.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among cleansers worldwide peaked at 8.6% in August 2026 and was lowest at 5.9% in July 2026.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among cleansers worldwide peaked at 7.5% in October 2025 and was lowest at 5.6% in January 2026.
  • Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among cleansers worldwide.
  • Across the 11 months ending August 2026, Cetaphil fell from 2nd to 3rd among cleansers worldwide.
  • Across the 11 months ending August 2026, Neutrogena rose from 5th to 4th among cleansers worldwide.
  • Across the 11 months ending August 2026, Garnier fell from 4th to 5th among cleansers worldwide.
  • Across the 11 months ending August 2026, Simple held steady: its estimated Share of Search among cleansers worldwide moved less than 0.5 percentage points.

How did search popularity change for cleansers worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Garnier to rank 4th among cleansers worldwide, at 8.6%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%.

  3. In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%.

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