Brandwave

How popular isCetaphil in search?

In August 2026, there were an estimated 2.1M branded searches for Cetaphil worldwide which held steady over the last 11 months. Cetaphil holds 26.6% estimated Share of Search among cleansers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe29.2%
  2. La Roche-Posay28.5%
  3. Cetaphil26.6%
  4. Neutrogena8.6%
  5. Garnier7%
  6. Simple0.15%
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Which cleansers compete with Cetaphil?

Cetaphil against cleansers worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena, Garnier. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaGarnierSimple
Oct 202531.3%25%28.5%7.5%7.5%0.17%
Nov 202529.5%27.9%29.9%6.9%5.6%0.18%
Dec 202530.5%28.7%27.8%7%5.8%0.16%
Jan 202629.7%27.9%29.8%6.9%5.6%0.15%
Feb 202630%29.4%27.3%7.2%5.9%0.16%
Mar 202628%32.7%26.1%6.6%6.6%0.14%
Apr 202628%32.7%26%6.6%6.6%0.14%
May 202628.4%33.7%24.2%6.8%6.8%0.15%
Jun 202630.1%30.1%26.3%6%7.4%0.13%
Jul 202629.6%29.5%27.5%5.9%7.2%0.16%
Aug 202629.2%28.5%26.6%8.6%7%0.15%
Sep 2026——————

  1. 1.CeraVe

    29.2%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.4 points.

  2. 2.La Roche-Posay

    28.5%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Cetaphil

    26.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Neutrogena

    8.6%

    Moved from 5th to 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.6 points.

  5. 5.Garnier

    7%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Simple

    0.15%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cetaphil and its closest rivals

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil worldwide held steady at 2.1M.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among cleansers worldwide decreased from 28.5% to 26.6%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among cleansers worldwide peaked at 29.9% in November 2025 and was lowest at 24.2% in May 2026.
  • Across the 11 months ending August 2026, Cetaphil fell from 2nd to 3rd among cleansers worldwide.

How did search popularity change for cleansers worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Garnier to rank 4th among cleansers worldwide, at 8.6%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%.

  3. In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%.

Where does Cetaphil compete?

Cetaphil is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands3rd of 526.2%Show ranking
Cleansers3rd of 626.6%Shown above
Face wash brands3rd of 528.6%Show ranking
Everyday skincare brands2nd of 540.2%Show ranking
Body lotion1st of 652%Show ranking
Body wash brands1st of 566.8%Show ranking
Baby shampoo1st of 675.5%Show ranking

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil com
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

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How the Brand Demand Index is measured

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