Cetaphil vs Neutrogena:Which is searched more?
In August 2026, Cetaphil had more branded searches than Neutrogena among cleansers worldwide. Cetaphil was estimated to have 2.1M branded searches compared to Neutrogena’s 673K, and held a 26.6% Share of Search versus Neutrogena’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or Neutrogena?
Compare the cleansers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Neutrogena. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Neutrogena |
|---|---|---|
| Oct 2025 | 28.5% | 7.5% |
| Nov 2025 | 29.9% | 6.9% |
| Dec 2025 | 27.8% | 7% |
| Jan 2026 | 29.8% | 6.9% |
| Feb 2026 | 27.3% | 7.2% |
| Mar 2026 | 26.1% | 6.6% |
| Apr 2026 | 26% | 6.6% |
| May 2026 | 24.2% | 6.8% |
| Jun 2026 | 26.3% | 6% |
| Jul 2026 | 27.5% | 5.9% |
| Aug 2026 | 26.6% | 8.6% |
| Sep 2026 | — | — |
How has the Cetaphil and Neutrogena comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Neutrogena in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among cleansers worldwide moved from 28.5% to 26.6%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among cleansers worldwide moved from 7.5% to 8.6%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for cleansers worldwide in August 2026?
2 changes
In August 2026, Neutrogena overtook Garnier to rank 4th among cleansers worldwide, at 8.6%.
In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
6 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil com
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
Neutrogena
1 branded search term
- neutrogena
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.