Brandwave

Face wash brands:Which brands are most popular in search?

In August 2026, CeraVe was the most searched among face wash brands worldwide, with an estimated 2.3M branded searches and 31.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe31.4%
  2. La Roche-Posay30.7%
  3. Cetaphil28.6%
  4. Neutrogena9.2%
  5. Simple0.17%

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Share of SearchLeaderboard

Compare the face wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among face wash brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaSimple
Oct 202533.8%27.1%30.8%8.1%0.18%
Nov 202531.3%29.6%31.7%7.3%0.2%
Dec 202532.4%30.5%29.5%7.5%0.16%
Jan 202631.4%29.6%31.6%7.3%0.16%
Feb 202631.9%31.3%29%7.7%0.17%
Mar 202629.9%35%27.9%7%0.15%
Apr 202630%35%27.9%7%0.15%
May 202630.4%36.2%26%7.3%0.16%
Jun 202632.5%32.5%28.4%6.5%0.14%
Jul 202631.9%31.8%29.7%6.4%0.17%
Aug 202631.4%30.7%28.6%9.2%0.17%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CeraVe

    31.4%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.5 points.

  2. 2.La Roche-Posay

    30.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Cetaphil

    28.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Neutrogena

    9.2%

    Held 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.8 points.

  5. 5.Simple

    0.17%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among face wash brands worldwide?

In August 2026, CeraVe was the most searched among face wash brands worldwide, with an estimated 2.3M branded searches and 31.4% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 0.7 percentage points behind at 30.7% Share of Search.

Global face wash brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe33.8% → 31.4%33.8%Oct 202529.9%Mar 20261st
La Roche-Posay27.1% → 30.7%36.2%May 202627.1%Oct 20253rd → 2nd
Cetaphil30.8% → 28.6%31.7%Nov 202526%May 20262nd → 3rd
Neutrogena8.1% → 9.2%9.2%Aug 20266.4%Jul 20264th
Simple0.18% → 0.17%0.2%Nov 20250.14%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among face wash brands worldwide decreased from 33.8% to 31.4%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide increased from 27.1% to 30.7%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among face wash brands worldwide decreased from 30.8% to 28.6%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among face wash brands worldwide increased from 8.1% to 9.2%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among face wash brands worldwide peaked at 33.8% in October 2025 and was lowest at 29.9% in March 2026.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide peaked at 36.2% in May 2026 and was lowest at 27.1% in October 2025.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among face wash brands worldwide peaked at 31.7% in November 2025 and was lowest at 26% in May 2026.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among face wash brands worldwide peaked at 9.2% in August 2026 and was lowest at 6.4% in July 2026.
  • Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among face wash brands worldwide.
  • Across the 11 months ending August 2026, Cetaphil fell from 2nd to 3rd among face wash brands worldwide.
  • Across the 11 months ending August 2026, Simple held steady: its estimated Share of Search among face wash brands worldwide moved less than 0.5 percentage points.

How did search popularity change for face wash brands worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%.

  3. In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%.

  4. In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%.

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