Brandwave

How popular isLa Roche-Posay in search?

In August 2026, there were an estimated 2.2M branded searches for La Roche-Posay worldwide which is up 22.4% over the last 11 months. La Roche-Posay holds 30.7% estimated Share of Search among face wash brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe31.4%
  2. La Roche-Posay30.7%
  3. Cetaphil28.6%
  4. Neutrogena9.2%
  5. Simple0.17%
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Which face wash brands compete with La Roche-Posay?

La Roche-Posay against face wash brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaSimple
Oct 202533.8%27.1%30.8%8.1%0.18%
Nov 202531.3%29.6%31.7%7.3%0.2%
Dec 202532.4%30.5%29.5%7.5%0.16%
Jan 202631.4%29.6%31.6%7.3%0.16%
Feb 202631.9%31.3%29%7.7%0.17%
Mar 202629.9%35%27.9%7%0.15%
Apr 202630%35%27.9%7%0.15%
May 202630.4%36.2%26%7.3%0.16%
Jun 202632.5%32.5%28.4%6.5%0.14%
Jul 202631.9%31.8%29.7%6.4%0.17%
Aug 202631.4%30.7%28.6%9.2%0.17%
Sep 2026—————

  1. 1.CeraVe

    31.4%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.5 points.

  2. 2.La Roche-Posay

    30.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Cetaphil

    28.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Neutrogena

    9.2%

    Held 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.8 points.

  5. 5.Simple

    0.17%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide increased from 27.1% to 30.7%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide peaked at 36.2% in May 2026 and was lowest at 27.1% in October 2025.
  • Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among face wash brands worldwide.

How did search popularity change for face wash brands worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%.

  3. In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%.

  4. In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%.

Where does La Roche-Posay compete?

La Roche-Posay is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands2nd of 528.1%Show ranking
Cleansers2nd of 628.5%Show ranking
Face wash brands2nd of 530.7%Shown above
Eye creams2nd of 633%Show ranking
Acne treatments2nd of 641%Show ranking
Retinol serums1st of 658.9%Show ranking
Baby sunscreen1st of 665.4%Show ranking
Toners1st of 674.5%Show ranking

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la roche posay

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How the Brand Demand Index is measured

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