Brandwave

How popular isNeutrogena in search?

In August 2026, there were an estimated 673K branded searches for Neutrogena worldwide which is up 22.4% over the last 11 months. Neutrogena holds 9.2% estimated Share of Search among face wash brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe31.4%
  2. La Roche-Posay30.7%
  3. Cetaphil28.6%
  4. Neutrogena9.2%
  5. Simple0.17%
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Which face wash brands compete with Neutrogena?

Neutrogena against face wash brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaSimple
Oct 202533.8%27.1%30.8%8.1%0.18%
Nov 202531.3%29.6%31.7%7.3%0.2%
Dec 202532.4%30.5%29.5%7.5%0.16%
Jan 202631.4%29.6%31.6%7.3%0.16%
Feb 202631.9%31.3%29%7.7%0.17%
Mar 202629.9%35%27.9%7%0.15%
Apr 202630%35%27.9%7%0.15%
May 202630.4%36.2%26%7.3%0.16%
Jun 202632.5%32.5%28.4%6.5%0.14%
Jul 202631.9%31.8%29.7%6.4%0.17%
Aug 202631.4%30.7%28.6%9.2%0.17%
Sep 2026—————

  1. 1.CeraVe

    31.4%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.5 points.

  2. 2.La Roche-Posay

    30.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Cetaphil

    28.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Neutrogena

    9.2%

    Held 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.8 points.

  5. 5.Simple

    0.17%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Neutrogena and its closest rivals

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among face wash brands worldwide increased from 8.1% to 9.2%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among face wash brands worldwide peaked at 9.2% in August 2026 and was lowest at 6.4% in July 2026.

How did search popularity change for face wash brands worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%.

  3. In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%.

  4. In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%.

Where does Neutrogena compete?

Neutrogena is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sheet masks2nd of 63.7%Show ranking
Moisturiser brands4th of 58.4%Show ranking
Cleansers4th of 68.6%Show ranking
Face wash brands4th of 59.2%Shown above
Baby sunscreen2nd of 619.7%Show ranking
Make up remover2nd of 621.5%Show ranking
Hand cream1st of 640.3%Show ranking

How is Neutrogena measured?

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neutrogena

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How the Brand Demand Index is measured

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