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Hand cream:Which brands are most popular in search?

Neutrogena and Nivea share the highest estimated Share of Search among hand cream worldwide, at 40.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Neutrogena40.3%
  2. Nivea40.3%
  3. Aveeno9.9%
  4. Burt's Bees6.6%
  5. E453%
  6. O'Keeffe's<0.01%

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Share of SearchLeaderboard

Compare the hand cream shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand cream worldwide, by month

Share of Search by month for Neutrogena, Nivea, Aveeno, Burt's Bees, E45. The figures are in the table below the chart.

View monthly share of search table
MonthNeutrogenaNiveaAveenoBurt's BeesE45O'Keeffe's
Oct 202536.5%36.5%13.3%11%2.7%<0.01%
Nov 202532%39.1%11.7%14.3%2.9%<0.01%
Dec 202535.7%35.7%13%13%2.6%<0.01%
Jan 202633.6%41.1%12.3%10.1%3%<0.01%
Feb 202637.9%37.9%11.4%9.3%3.4%<0.01%
Mar 202637%37%13.5%9.1%3.3%<0.01%
Apr 202637%37%13.5%9.1%3.3%<0.01%
May 202637.9%37.9%11.4%9.3%3.4%<0.01%
Jun 202634.7%42.4%12.7%7%3.1%<0.01%
Jul 202628.2%51.5%10.3%6.9%3.1%<0.01%
Aug 202640.3%40.3%9.9%6.6%3%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Neutrogena

    40.3%

    Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +12.1 points.

  2. 2.Nivea

    40.3%

    Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -11.2 points.

  3. 3.Aveeno

    9.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Burt's Bees

    6.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.E45

    3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.O'Keeffe's

    <0.01%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand cream worldwide?

Neutrogena and Nivea share the highest estimated Share of Search among hand cream worldwide, at 40.3% in August 2026.

Global hand cream, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Neutrogena36.5% → 40.3%40.3%Aug 202628.2%Jul 20261st
Nivea36.5% → 40.3%51.5%Jul 202635.7%Dec 20252nd
Aveeno13.3% → 9.9%13.5%Apr 20269.9%Aug 20263rd
Burt's Bees11% → 6.6%14.3%Nov 20256.6%Aug 20264th
E452.7% → 3%3.4%May 20262.6%Dec 20255th
O'Keeffe's<0.01%<0.01%Feb 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among hand cream worldwide increased from 36.5% to 40.3%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide increased from 36.5% to 40.3%.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide decreased from 13.3% to 9.9%.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide decreased from 11% to 6.6%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among hand cream worldwide peaked at 40.3% in August 2026 and was lowest at 28.2% in July 2026.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide peaked at 51.5% in July 2026 and was lowest at 35.7% in December 2025.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide peaked at 13.5% in April 2026 and was lowest at 9.9% in August 2026.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide peaked at 14.3% in November 2025 and was lowest at 6.6% in August 2026.
  • Across the 11 months ending August 2026, E45 and O'Keeffe's held steady: their estimated Share of Search among hand cream worldwide each moved less than 0.5 percentage points.

How did search popularity change for hand cream worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%.

  2. In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%.

  3. Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.

  4. Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  5. Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How the Brand Demand Index is measured

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