Aveeno vs Burt's Bees:Which is searched more?
In August 2026, Aveeno had more branded searches than Burt's Bees among hand cream worldwide. Aveeno was estimated to have 165K branded searches compared to Burt's Bees’ 112K, and held a 9.8% Share of Search versus Burt's Bees’ 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or Burt's Bees?
Compare the hand cream shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aveeno, Burt's Bees. The figures are in the table below the chart.
View monthly share of search table
| Month | Aveeno | Burt's Bees |
|---|---|---|
| Oct 2025 | 13.3% | 11% |
| Nov 2025 | 11.6% | 14.3% |
| Dec 2025 | 12.9% | 13% |
| Jan 2026 | 12.2% | 10.1% |
| Feb 2026 | 11.3% | 9.3% |
| Mar 2026 | 13.4% | 9.1% |
| Apr 2026 | 13.4% | 9.1% |
| May 2026 | 11.3% | 9.3% |
| Jun 2026 | 12.6% | 7% |
| Jul 2026 | 10.3% | 6.9% |
| Aug 2026 | 9.8% | 6.6% |
| Sep 2026 | — | — |
How has the Aveeno and Burt's Bees comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Burt's Bees took it in November 2025, Aveeno took it in January 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide moved from 13.3% to 9.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide moved from 11% to 6.6%, and its estimated monthly branded searches moved from 167K to 112K.
How did search popularity change for hand cream worldwide in August 2026?
2 changes
Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Burt's Bees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
1 branded search term
- aveeno
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
Put your own brand in this comparison
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