Burt's Bees vs O'Keeffe's:Which is more popular by branded search?
In August 2026, Burt's Bees had more branded searches than O'Keeffe's among hand cream worldwide. Burt's Bees was estimated to have 110K branded searches compared to O'Keeffe's’ 70, and held a 6.6% Share of Search versus O'Keeffe's’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burt's Bees or O'Keeffe's?
Compare the hand cream shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burt's Bees, O'Keeffe's. The figures are in the table below the chart.
View monthly share of search table
| Month | Neutrogena | Nivea | Aveeno | Burt's Bees | E45 | O'Keeffe's |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 13.3% | 11% | 2.7% | <0.01% |
| Nov 2025 | 32% | 39.1% | 11.7% | 14.3% | 2.9% | <0.01% |
| Dec 2025 | 35.7% | 35.7% | 13% | 13% | 2.6% | <0.01% |
| Jan 2026 | 33.6% | 41.1% | 12.3% | 10.1% | 3% | <0.01% |
| Feb 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Mar 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| Apr 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| May 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Jun 2026 | 34.7% | 42.4% | 12.7% | 7% | 3.1% | <0.01% |
| Jul 2026 | 28.2% | 51.5% | 10.3% | 6.9% | 3.1% | <0.01% |
| Aug 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 3% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Burt's Bees and O'Keeffe's comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of O'Keeffe's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide moved from 11% to 6.6%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among hand cream worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for hand cream worldwide in August 2026?
2 changes
Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.
Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Burt's Bees’ and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
1 branded search term
- burts bees
O'Keeffe's
1 branded search term
- okeeffes cream
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