Aveeno vs Neutrogena:Which is more popular by branded search?
In August 2026, Neutrogena had more branded searches than Aveeno among hand cream worldwide. Neutrogena was estimated to have 673K branded searches compared to Aveeno’s 165K, and held a 40.3% Share of Search versus Aveeno’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or Neutrogena?
Compare the hand cream shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Neutrogena, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Neutrogena | Nivea | Aveeno | Burt's Bees | E45 | O'Keeffe's |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 13.3% | 11% | 2.7% | <0.01% |
| Nov 2025 | 32% | 39.1% | 11.7% | 14.3% | 2.9% | <0.01% |
| Dec 2025 | 35.7% | 35.7% | 13% | 13% | 2.6% | <0.01% |
| Jan 2026 | 33.6% | 41.1% | 12.3% | 10.1% | 3% | <0.01% |
| Feb 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Mar 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| Apr 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| May 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Jun 2026 | 34.7% | 42.4% | 12.7% | 7% | 3.1% | <0.01% |
| Jul 2026 | 28.2% | 51.5% | 10.3% | 6.9% | 3.1% | <0.01% |
| Aug 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 3% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aveeno and Neutrogena comparison changed over the last 12 months?
3 findings
- Neutrogena was ahead of Aveeno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide moved from 13.3% to 9.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among hand cream worldwide moved from 36.5% to 40.3%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for hand cream worldwide in August 2026?
2 changes
In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
1 branded search term
- aveeno
Neutrogena
1 branded search term
- neutrogena
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.