How popular isO'Keeffe's in search?
In August 2026, there were an estimated 70 branded searches for O'Keeffe's worldwide which is up 40% over the last 11 months. O'Keeffe's holds <0.01% estimated Share of Search among hand cream worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Neutrogena40.3%
Nivea40.3%Aveeno9.9%
Burt's Bees6.6%- E453%
- O'Keeffe's<0.01%
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Which hand cream compete with O'Keeffe's?
Share of Search by month for Neutrogena, Nivea, Aveeno, Burt's Bees, E45, O'Keeffe's. The figures are in the table below the chart.
View monthly share of search table
| Month | Neutrogena | Nivea | Aveeno | Burt's Bees | E45 | O'Keeffe's |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 13.3% | 11% | 2.7% | <0.01% |
| Nov 2025 | 32% | 39.1% | 11.7% | 14.3% | 2.9% | <0.01% |
| Dec 2025 | 35.7% | 35.7% | 13% | 13% | 2.6% | <0.01% |
| Jan 2026 | 33.6% | 41.1% | 12.3% | 10.1% | 3% | <0.01% |
| Feb 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Mar 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| Apr 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| May 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Jun 2026 | 34.7% | 42.4% | 12.7% | 7% | 3.1% | <0.01% |
| Jul 2026 | 28.2% | 51.5% | 10.3% | 6.9% | 3.1% | <0.01% |
| Aug 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 3% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.3% | 673K | +49.6% | +12.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.3% | 673K | -18.2% | -11.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.9% | 165K | 0% | -0.5 points | |
| 4, held 4th | 6.6% | 110K | 0% | -0.3 points | |
| 5, held 5th | 3% | 49.5K | 0% | -0.1 points | |
| 6, held 6th | <0.01% | 70 | -22.2% | 0 points |
40.3%
Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +12.1 points.
2.
Nivea40.3%
Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -11.2 points.
3.
9.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.6%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.E45
3%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
<0.01%
Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between O'Keeffe's and its closest rivals
How has branded search demand for O'Keeffe's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for O'Keeffe's worldwide rose from 50 to 70.
- Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among hand cream worldwide held steady at <0.01%.
How did search popularity change for hand cream worldwide in August 2026?
6 changes
In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%.
In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%.
Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.
Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does O'Keeffe's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hand cream | 6th of 6 | <0.01% | Shown above |
| Foot cream | 6th of 6 | 0.04% | Show ranking |
How is O'Keeffe's measured?
Brandwave collects information about searches that people make online using O'Keeffe's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- okeeffes cream
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Is O'Keeffe's your brand?
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