AmLactin vs O'Keeffe's:Which is more popular?
In October 2026, AmLactin had more branded searches than O'Keeffe's among foot cream worldwide. AmLactin had about 880 branded searches, while O'Keeffe's had 400. AmLactin made up 8.1% of all foot cream searches we track, and O'Keeffe's accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about foot cream, O'Keeffe's appeared in all five answers and AmLactin in three. O'Keeffe's was mentioned before AmLactin in every answer.
Who do people search for more?
AmLactin, about 2 searches for every 1 for O'Keeffe's
Who does AI mention more?
O'Keeffe's, mentioned in every answer we collected
Who does AI recommend more?
O'Keeffe's, named ahead of AmLactin in every answer
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Top foot cream in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, O'Keeffe's appeared in all five answers. AmLactin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. O'Keeffe's was listed before AmLactin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O'Keeffe's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eucerin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gold Bond3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- AmLactin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flexitol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scholl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gehwol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foot cream
5 answers
Asked ChatGPT
“Which foot cream should I buy?”
Asked ChatGPT
“What are the best foot cream brands?”
Asked ChatGPT
“What's the best foot cream for dry cracked feet?”
Searched Google, AI Overview
“foot cream”
Searched Google, AI Overview
“cream for feet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AmLactin or O'Keeffe's more popular in search?
This chart shows how often people search Google for AmLactin and O'Keeffe's by name. Each line represents a brand's share of searches for all nine foot cream we track, month by month, from English-language searches worldwide.
Share of searches by month for AmLactin, O'Keeffe's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eucerin | Gold Bond | CCS | Scholl | AmLactin | O'Keeffe's | Flexitol | E45 | Gehwol |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.3% | 34.3% | 5.7% | 12.1% | 10.4% | 0.35% | 1.1% | 0.83% | 1.1% |
| Dec 2025 | 27% | 33.5% | 4.5% | 9.8% | 22.3% | 0.47% | 1.3% | 0.65% | 0.47% |
| Jan 2026 | 32.9% | 32.9% | 2.9% | 9.9% | 18% | 0.37% | 1.6% | 0.82% | 0.67% |
| Feb 2026 | 34% | 34% | 3.7% | 10.3% | 15.1% | 0.38% | 1.3% | 0.66% | 0.47% |
| Mar 2026 | 36.9% | 29.7% | 4.9% | 11.2% | 13.3% | 0.92% | 1.4% | 0.72% | 0.92% |
| Apr 2026 | 35% | 28.2% | 5.7% | 10.6% | 15.5% | 0.87% | 2.5% | 0.87% | 0.68% |
| May 2026 | 36.3% | 29.3% | 6% | 13.3% | 10.1% | 1.1% | 2.1% | 0.91% | 0.91% |
| Jun 2026 | 38.8% | 31.7% | 5.2% | 10.7% | 8.8% | 0.97% | 2.3% | 0.79% | 0.79% |
| Jul 2026 | 28.2% | 28.2% | 3.8% | 12.7% | 22.7% | 0.94% | 2% | 0.55% | 0.86% |
| Aug 2026 | 43.5% | 29% | 3.9% | 10.2% | 8.1% | 1.3% | 2.6% | 0.73% | 0.73% |
| Sep 2026 | 37.1% | 29.9% | 6.1% | 12.4% | 9.1% | 1.6% | 2.2% | 0.93% | 0.72% |
| Oct 2026 | 33.3% | 33.3% | 9.2% | 9.1% | 8.1% | 3.7% | 2.4% | 0.46% | 0.46% |
AmLactin and O'Keeffe's sell other things too, so only their searches that name this product count here, like “amlactin foot cream”.
How has branded search for AmLactin and O'Keeffe's changed worldwide over the last 12 months?
3 findings
- AmLactin was ahead of O'Keeffe's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AmLactin’s share of searches among foot cream worldwide moved from 10.4% to 8.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending October 2026, O'Keeffe's’ share of searches among foot cream worldwide moved from 0.35% to 3.7%, and its estimated monthly branded searches moved from 30 to 400.
How did search popularity change for foot cream worldwide in October 2026?
3 changes
In October 2026, O'Keeffe's overtook Flexitol to rank 6th among foot cream worldwide, with 3.7% of the searches.
In October 2026, CCS overtook Scholl and AmLactin to rank 3rd among foot cream worldwide, with 9.2% of the searches.
In October 2026, AmLactin lost share of searches among foot cream worldwide, from 9.1% to 8.1%.
How are AmLactin’s and O'Keeffe's’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AmLactin’s and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmLactin
1 branded search term
- amlactin foot cream
O'Keeffe's
2 branded search terms
- okeeffes foot cream
- okeeffes healthy feet
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