Brandwave

How popular isO'Keeffe's in search?

In August 2026, there were an estimated 70 branded searches for O'Keeffe's worldwide which is up 40% over the last 11 months. O'Keeffe's holds 0.04% estimated Share of Search among foot cream worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scholl68.6%
  2. E4530.8%
  3. CCS0.3%
  4. Flexitol0.2%
  5. Gehwol0.06%
  6. O'Keeffe's0.04%
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Which foot cream compete with O'Keeffe's?

O'Keeffe's against foot cream worldwide, by month

Share of Search by month for Scholl, E45, O'Keeffe's. The figures are in the table below the chart.

View monthly share of search table
MonthSchollE45CCSFlexitolGehwolO'Keeffe's
Oct 202568.8%30.8%0.2%0.11%0.08%0.04%
Nov 202564.3%35.2%0.34%0.06%0.06%0.08%
Dec 202564.2%35.1%0.42%0.12%0.04%0.12%
Jan 202664.3%35.1%0.28%0.15%0.06%0.1%
Feb 202659.6%39.8%0.31%0.11%0.04%0.11%
Mar 202664.3%35.2%0.34%0.1%0.06%0.08%
Apr 202664.2%35.1%0.42%0.18%0.05%0.05%
May 202668.6%30.8%0.37%0.13%0.06%0.04%
Jun 202676.5%22.9%0.33%0.15%0.05%0.04%
Jul 202668.6%30.9%0.3%0.16%0.07%0.06%
Aug 202668.6%30.8%0.3%0.2%0.06%0.04%
Sep 2026——————

  1. 1.Scholl

    68.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.E45

    30.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.CCS

    0.3%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Flexitol

    0.2%

    Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Gehwol

    0.06%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.O'Keeffe's

    0.04%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between O'Keeffe's and its closest rivals

How has branded search demand for O'Keeffe's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for O'Keeffe's worldwide rose from 50 to 70.
  • Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among foot cream worldwide held steady at 0.04%.

How did search popularity change for foot cream worldwide in August 2026?

  1. Estimated monthly branded searches for Flexitol worldwide rose 128.6% over 11 measured months, from 140 to 320 in August 2026.

  2. Estimated monthly branded searches for CCS worldwide rose 84.6% over 11 measured months, from 260 to 480 in August 2026.

  3. Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Scholl worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

  6. Estimated monthly branded searches for Gehwol worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

Where does O'Keeffe's compete?

O'Keeffe's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hand cream6th of 6<0.01%Show ranking
Foot cream6th of 60.04%Shown above

How is O'Keeffe's measured?

Brandwave collects information about searches that people make online using O'Keeffe's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • okeeffes cream

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How the Brand Demand Index is measured

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