E45 vs O'Keeffe's:Which is more popular by branded search?
In August 2026, E45 had more branded searches than O'Keeffe's among hand cream worldwide. E45 was estimated to have 49.5K branded searches compared to O'Keeffe's’ 70, and held a 3% Share of Search versus O'Keeffe's’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, E45 or O'Keeffe's?
Compare the hand cream shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for E45, O'Keeffe's. The figures are in the table below the chart.
View monthly share of search table
| Month | Neutrogena | Nivea | Aveeno | Burt's Bees | E45 | O'Keeffe's |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 13.3% | 11% | 2.7% | <0.01% |
| Nov 2025 | 32% | 39.1% | 11.7% | 14.3% | 2.9% | <0.01% |
| Dec 2025 | 35.7% | 35.7% | 13% | 13% | 2.6% | <0.01% |
| Jan 2026 | 33.6% | 41.1% | 12.3% | 10.1% | 3% | <0.01% |
| Feb 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Mar 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| Apr 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| May 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Jun 2026 | 34.7% | 42.4% | 12.7% | 7% | 3.1% | <0.01% |
| Jul 2026 | 28.2% | 51.5% | 10.3% | 6.9% | 3.1% | <0.01% |
| Aug 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 3% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the E45 and O'Keeffe's comparison changed over the last 12 months?
3 findings
- E45 was ahead of O'Keeffe's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, E45’s estimated Share of Search among hand cream worldwide moved from 2.7% to 3%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among hand cream worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for hand cream worldwide in August 2026?
2 changes
Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using E45’s and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
E45
1 branded search term
- e45 cream
O'Keeffe's
1 branded search term
- okeeffes cream
Put your own brand in this comparison
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