Brandwave

How popular isE45 in search?

In August 2026, there were an estimated 49.5K branded searches for E45 worldwide which is up 22.2% over the last 11 months. E45 holds 3% estimated Share of Search among hand cream worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Neutrogena40.3%
  2. Nivea40.3%
  3. Aveeno9.9%
  4. Burt's Bees6.6%
  5. E453%
  6. O'Keeffe's<0.01%
E45 website (opens in a new tab)

Follow E45 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hand cream compete with E45?

E45 against hand cream worldwide, by month

Share of Search by month for Neutrogena, Nivea, Aveeno, Burt's Bees, E45. The figures are in the table below the chart.

View monthly share of search table
MonthNeutrogenaNiveaAveenoBurt's BeesE45O'Keeffe's
Oct 202536.5%36.5%13.3%11%2.7%<0.01%
Nov 202532%39.1%11.7%14.3%2.9%<0.01%
Dec 202535.7%35.7%13%13%2.6%<0.01%
Jan 202633.6%41.1%12.3%10.1%3%<0.01%
Feb 202637.9%37.9%11.4%9.3%3.4%<0.01%
Mar 202637%37%13.5%9.1%3.3%<0.01%
Apr 202637%37%13.5%9.1%3.3%<0.01%
May 202637.9%37.9%11.4%9.3%3.4%<0.01%
Jun 202634.7%42.4%12.7%7%3.1%<0.01%
Jul 202628.2%51.5%10.3%6.9%3.1%<0.01%
Aug 202640.3%40.3%9.9%6.6%3%<0.01%
Sep 2026——————

  1. 1.Neutrogena

    40.3%

    Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +12.1 points.

  2. 2.Nivea

    40.3%

    Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -11.2 points.

  3. 3.Aveeno

    9.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Burt's Bees

    6.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.E45

    3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.O'Keeffe's

    <0.01%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between E45 and its closest rivals

How has branded search demand for E45 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for E45 worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, E45’s estimated Share of Search among hand cream worldwide held steady, from 2.7% to 3%.

How did search popularity change for hand cream worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%.

  2. In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%.

  3. Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.

  4. Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  5. Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does E45 compete?

E45 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body lotion5th of 61.2%Show ranking
Hand cream5th of 63%Shown above
Foot cream2nd of 630.8%Show ranking

How is E45 measured?

Brandwave collects information about searches that people make online using E45’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • e45 cream

Do you work for E45? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is E45 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free