AmLactin vs E45:Which is more popular?
In October 2026, AmLactin had more branded searches than E45 among foot cream worldwide. AmLactin had about 880 branded searches, while E45 had 50. AmLactin made up 8.1% of all foot cream searches we track, and E45 accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about foot cream, AmLactin appeared in three of the five answers and E45 in none.
Who do people search for more?
AmLactin, about 18 searches for every 1 for E45
Who does AI mention more?
AmLactin, mentioned in 3 of 5 answers, E45 in 0
Who does AI recommend more?
AmLactin, the only one of the two named
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Top foot cream in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AmLactin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. E45 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
O'Keeffe's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eucerin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gold Bond3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- AmLactin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flexitol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scholl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gehwol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foot cream
5 answers
Asked ChatGPT
“Which foot cream should I buy?”
Asked ChatGPT
“What are the best foot cream brands?”
Asked ChatGPT
“What's the best foot cream for dry cracked feet?”
Searched Google, AI Overview
“foot cream”
Searched Google, AI Overview
“cream for feet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AmLactin or E45 more popular in search?
This chart shows how often people search Google for AmLactin and E45 by name. Each line represents a brand's share of searches for all nine foot cream we track, month by month, from English-language searches worldwide.
Share of searches by month for AmLactin, E45. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eucerin | Gold Bond | CCS | Scholl | AmLactin | O'Keeffe's | Flexitol | E45 | Gehwol |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.3% | 34.3% | 5.7% | 12.1% | 10.4% | 0.35% | 1.1% | 0.83% | 1.1% |
| Dec 2025 | 27% | 33.5% | 4.5% | 9.8% | 22.3% | 0.47% | 1.3% | 0.65% | 0.47% |
| Jan 2026 | 32.9% | 32.9% | 2.9% | 9.9% | 18% | 0.37% | 1.6% | 0.82% | 0.67% |
| Feb 2026 | 34% | 34% | 3.7% | 10.3% | 15.1% | 0.38% | 1.3% | 0.66% | 0.47% |
| Mar 2026 | 36.9% | 29.7% | 4.9% | 11.2% | 13.3% | 0.92% | 1.4% | 0.72% | 0.92% |
| Apr 2026 | 35% | 28.2% | 5.7% | 10.6% | 15.5% | 0.87% | 2.5% | 0.87% | 0.68% |
| May 2026 | 36.3% | 29.3% | 6% | 13.3% | 10.1% | 1.1% | 2.1% | 0.91% | 0.91% |
| Jun 2026 | 38.8% | 31.7% | 5.2% | 10.7% | 8.8% | 0.97% | 2.3% | 0.79% | 0.79% |
| Jul 2026 | 28.2% | 28.2% | 3.8% | 12.7% | 22.7% | 0.94% | 2% | 0.55% | 0.86% |
| Aug 2026 | 43.5% | 29% | 3.9% | 10.2% | 8.1% | 1.3% | 2.6% | 0.73% | 0.73% |
| Sep 2026 | 37.1% | 29.9% | 6.1% | 12.4% | 9.1% | 1.6% | 2.2% | 0.93% | 0.72% |
| Oct 2026 | 33.3% | 33.3% | 9.2% | 9.1% | 8.1% | 3.7% | 2.4% | 0.46% | 0.46% |
AmLactin and E45 sell other things too, so only their searches that name this product count here, like “amlactin foot cream”.
How has branded search for AmLactin and E45 changed worldwide over the last 12 months?
3 findings
- AmLactin was ahead of E45 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AmLactin’s share of searches among foot cream worldwide moved from 10.4% to 8.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending October 2026, E45’s share of searches among foot cream worldwide moved from 0.83% to 0.46%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for foot cream worldwide in October 2026?
3 changes
In October 2026, CCS overtook Scholl and AmLactin to rank 3rd among foot cream worldwide, with 9.2% of the searches.
In October 2026, AmLactin lost share of searches among foot cream worldwide, from 9.1% to 8.1%.
Estimated monthly branded searches for E45 worldwide fell 28.6% over 12 measured months, from 70 to 50 in October 2026.
How are AmLactin’s and E45’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AmLactin’s and E45’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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