Brandwave

Foot cream:Which are searched most?

In August 2026, Scholl was the most searched among foot cream worldwide, with an estimated 110K branded searches and 65.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scholl65.6%
  2. E4529.5%
  3. O'Keeffe's4.3%
  4. CCS0.29%
  5. Flexitol0.19%
  6. Gehwol0.05%

Follow foot cream and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the foot cream people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among foot cream worldwide, by month

Share of Search by month for Scholl, E45, O'Keeffe's. The figures are in the table below the chart.

View monthly share of search table
MonthSchollE45O'Keeffe'sCCSFlexitolGehwol
Oct 202564.5%28.9%6.3%0.19%0.1%0.08%
Nov 202559.7%32.7%7.2%0.32%0.06%0.06%
Dec 202557.6%31.5%10.4%0.37%0.11%0.04%
Jan 202658.8%32.1%8.7%0.25%0.14%0.06%
Feb 202653.8%36%9.7%0.28%0.1%0.04%
Mar 202659.7%32.6%7.2%0.32%0.09%0.06%
Apr 202660.4%33%5.9%0.39%0.17%0.05%
May 202665%29.2%5.2%0.35%0.12%0.05%
Jun 202673.5%22%4%0.32%0.14%0.05%
Jul 202665.6%29.5%4.3%0.29%0.16%0.07%
Aug 202665.6%29.5%4.3%0.29%0.19%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Scholl

    65.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.E45

    29.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.O'Keeffe's

    4.3%

    Held 3rd. 7.3K estimated branded searches, -0.27% vs prior month. Share 0 points.

  4. 4.CCS

    0.29%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Flexitol

    0.19%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Gehwol

    0.05%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among foot cream worldwide?

In August 2026, Scholl was the most searched among foot cream worldwide, with an estimated 110K branded searches and 65.6% estimated Share of Search within this set. E45 is in 2nd place, 36.1 percentage points behind at 29.5% Share of Search.

Global foot cream, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Scholl64.5% → 65.6%73.5%Jun 202653.8%Feb 20261st
E4528.9% → 29.5%36%Feb 202622%Jun 20262nd
O'Keeffe's6.3% → 4.3%10.4%Dec 20254%Jun 20263rd
CCS0.19% → 0.29%0.39%Apr 20260.19%Oct 20254th
Flexitol0.1% → 0.19%0.19%Aug 20260.06%Nov 20255th
Gehwol0.08% → 0.05%0.08%Oct 20250.04%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Scholl’s estimated Share of Search among foot cream worldwide increased from 64.5% to 65.6%.
  • Across the 11 months ending August 2026, E45’s estimated Share of Search among foot cream worldwide increased from 28.9% to 29.5%.
  • Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among foot cream worldwide decreased from 6.3% to 4.3%.
  • Across the 11 months ending August 2026, Scholl’s estimated Share of Search among foot cream worldwide peaked at 73.5% in June 2026 and was lowest at 53.8% in February 2026.
  • Across the 11 months ending August 2026, E45’s estimated Share of Search among foot cream worldwide peaked at 36% in February 2026 and was lowest at 22% in June 2026.
  • Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among foot cream worldwide peaked at 10.4% in December 2025 and was lowest at 4% in June 2026.
  • Across the 11 months ending August 2026, CCS, Flexitol and Gehwol held steady: their estimated Share of Search among foot cream worldwide each moved less than 0.5 percentage points.

How did search popularity change for foot cream worldwide in August 2026?

  1. Estimated monthly branded searches for Flexitol worldwide rose 128.6% over 11 measured months, from 140 to 320 in August 2026.

  2. Estimated monthly branded searches for CCS worldwide rose 84.6% over 11 measured months, from 260 to 480 in August 2026.

  3. Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Scholl worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

  5. Estimated monthly branded searches for Gehwol worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  6. Estimated monthly branded searches for O'Keeffe's worldwide fell 17.9% over 11 measured months, from 8.8K to 7.3K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free