AmLactin vs Scholl:Which is more popular?
In October 2026, Scholl had more branded searches than AmLactin among foot cream worldwide. Scholl had about 980 branded searches, while AmLactin had 880. Scholl made up 9.1% of all foot cream searches we track, and AmLactin accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about foot cream, AmLactin appeared in three of the five answers and Scholl in none.
Who do people search for more?
Scholl, about 11% more searches than AmLactin
Who does AI mention more?
AmLactin, mentioned in 3 of 5 answers, Scholl in 0
Who does AI recommend more?
AmLactin, the only one of the two named
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Top foot cream in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AmLactin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Scholl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
O'Keeffe's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eucerin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gold Bond3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- AmLactin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flexitol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Scholl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gehwol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foot cream
5 answers
Asked ChatGPT
“Which foot cream should I buy?”
Asked ChatGPT
“What are the best foot cream brands?”
Asked ChatGPT
“What's the best foot cream for dry cracked feet?”
Searched Google, AI Overview
“foot cream”
Searched Google, AI Overview
“cream for feet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AmLactin or Scholl more popular in search?
This chart shows how often people search Google for AmLactin and Scholl by name. Each line represents a brand's share of searches for all nine foot cream we track, month by month, from English-language searches worldwide.
Share of searches by month for Scholl, AmLactin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eucerin | Gold Bond | CCS | Scholl | AmLactin | O'Keeffe's | Flexitol | E45 | Gehwol |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.3% | 34.3% | 5.7% | 12.1% | 10.4% | 0.35% | 1.1% | 0.83% | 1.1% |
| Dec 2025 | 27% | 33.5% | 4.5% | 9.8% | 22.3% | 0.47% | 1.3% | 0.65% | 0.47% |
| Jan 2026 | 32.9% | 32.9% | 2.9% | 9.9% | 18% | 0.37% | 1.6% | 0.82% | 0.67% |
| Feb 2026 | 34% | 34% | 3.7% | 10.3% | 15.1% | 0.38% | 1.3% | 0.66% | 0.47% |
| Mar 2026 | 36.9% | 29.7% | 4.9% | 11.2% | 13.3% | 0.92% | 1.4% | 0.72% | 0.92% |
| Apr 2026 | 35% | 28.2% | 5.7% | 10.6% | 15.5% | 0.87% | 2.5% | 0.87% | 0.68% |
| May 2026 | 36.3% | 29.3% | 6% | 13.3% | 10.1% | 1.1% | 2.1% | 0.91% | 0.91% |
| Jun 2026 | 38.8% | 31.7% | 5.2% | 10.7% | 8.8% | 0.97% | 2.3% | 0.79% | 0.79% |
| Jul 2026 | 28.2% | 28.2% | 3.8% | 12.7% | 22.7% | 0.94% | 2% | 0.55% | 0.86% |
| Aug 2026 | 43.5% | 29% | 3.9% | 10.2% | 8.1% | 1.3% | 2.6% | 0.73% | 0.73% |
| Sep 2026 | 37.1% | 29.9% | 6.1% | 12.4% | 9.1% | 1.6% | 2.2% | 0.93% | 0.72% |
| Oct 2026 | 33.3% | 33.3% | 9.2% | 9.1% | 8.1% | 3.7% | 2.4% | 0.46% | 0.46% |
Scholl and AmLactin sell other things too, so only their searches that name this product count here, like “scholl foot cream”.
How has branded search for AmLactin and Scholl changed worldwide over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: AmLactin took it in December 2025, Scholl took it in May 2026, AmLactin took it in July 2026, Scholl took it in August 2026.
- Across the 12 months ending October 2026, AmLactin’s share of searches among foot cream worldwide moved from 10.4% to 8.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending October 2026, Scholl’s share of searches among foot cream worldwide moved from 12.1% to 9.1%, and its estimated monthly branded searches moved from 1K to 980.
How did search popularity change for foot cream worldwide in October 2026?
3 changes
In October 2026, CCS overtook Scholl and AmLactin to rank 3rd among foot cream worldwide, with 9.2% of the searches.
In October 2026, Scholl lost share of searches among foot cream worldwide, from 12.4% to 9.1%.
In October 2026, AmLactin lost share of searches among foot cream worldwide, from 9.1% to 8.1%.
How are AmLactin’s and Scholl’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AmLactin’s and Scholl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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