Brandwave

How popular isE45 in search?

In August 2026, there were an estimated 49.5K branded searches for E45 worldwide which is up 22.2% over the last 11 months. E45 holds 1.2% estimated Share of Search among body lotion worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cetaphil52%
  2. Vaseline24.9%
  3. Nivea16.8%
  4. Aveeno4.1%
  5. E451.2%
  6. Jergens1%
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Where does E45 compete?

E45 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body lotion5th of 61.2%Shown below
Hand cream5th of 63%Show ranking
Foot cream2nd of 630.8%Show ranking

Which body lotion compete with E45?

E45 against body lotion worldwide, by month

Share of Search by month for Cetaphil, Vaseline, Nivea, Aveeno, E45. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilVaselineNiveaAveenoE45Jergens
Oct 202553.1%25.5%14%5.1%1%1.3%
Nov 202552.2%26.6%14.7%4.4%1.1%1.1%
Dec 202551.3%28.8%13%4.7%0.96%1.2%
Jan 202652.2%26.6%14.7%4.4%1.1%1.1%
Feb 202653.5%25.7%14.2%4.2%1.3%1%
Mar 202654.2%24.8%13.6%5%1.2%1.2%
Apr 202654.3%24.8%13.7%5%1.2%1%
May 202654.7%22.9%15.3%4.6%1.4%1.1%
Jun 202654.8%23.1%15.4%4.6%1.1%0.93%
Jul 202652.3%20.6%20.6%4.1%1.2%1%
Aug 202652%24.9%16.8%4.1%1.2%1%
Sep 2026——————

  1. 1.Cetaphil

    52%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Vaseline

    24.9%

    Moved from 3rd to 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.3 points.

  3. 3.Nivea

    16.8%

    Moved from 2nd to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  4. 4.Aveeno

    4.1%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.E45

    1.2%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jergens

    1%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between E45 and its closest rivals

How has branded search demand for E45 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for E45 worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, E45 rose from 6th to 5th among body lotion worldwide.

How did search popularity change for body lotion worldwide in August 2026?

  1. In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.

  2. In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%.

  3. Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is E45 measured?

Brandwave collects information about searches that people make online using E45’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • e45 cream

Do you work for E45? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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