CeraVe vs E45:Which is more popular?
In October 2026, E45 had more branded searches than CeraVe among body lotion worldwide. E45 had about 140,000 branded searches, while CeraVe had 95,000. E45 made up 8.3% of all body lotion searches we track, and CeraVe accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about body lotion, CeraVe appeared in four of the five answers and E45 in none.
Who do people search for more?
E45, about 47% more searches than CeraVe
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Top body lotion in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. E45 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sol de Janeiro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body lotion
5 answers
Asked ChatGPT
“Which body lotion should I buy?”
Asked ChatGPT
“What are the best body lotion brands?”
Asked ChatGPT
“What's the best body lotion for dry skin?”
Searched Google, AI Overview
“body lotion”
Searched Google, AI Overview
“body lotion for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CeraVe or E45 more popular in search?
This chart shows how often people search Google for CeraVe and E45 by name. Each line represents a brand's share of searches for all 11 body lotion we track, month by month, from English-language searches worldwide.
Share of searches by month for E45, CeraVe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Nivea | E45 | Jergens | Palmer's | Cetaphil | Aveeno | CeraVe | Sol de Janeiro | La Roche-Posay | Naturium |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.4% | 28% | 5.9% | 6% | 6.3% | 5.4% | 4.1% | 4.9% | 2% | 0.86% | 1.2% |
| Dec 2025 | 29.6% | 27.1% | 5.7% | 6.9% | 7.5% | 5.8% | 5.7% | 6.8% | 2.7% | 1% | 1.3% |
| Jan 2026 | 25.9% | 23.1% | 8.1% | 7.9% | 8.9% | 6.4% | 6.5% | 8.5% | 1.9% | 1.2% | 1.7% |
| Feb 2026 | 25.2% | 22.5% | 8% | 8.4% | 10.2% | 6.2% | 6.4% | 8.3% | 1.9% | 1.4% | 1.6% |
| Mar 2026 | 23.5% | 21% | 11.1% | 8.6% | 9.8% | 6.1% | 7.2% | 8.2% | 1.7% | 1.2% | 1.6% |
| Apr 2026 | 24.6% | 22.1% | 9.3% | 8.2% | 10% | 6% | 6.2% | 8.2% | 1.8% | 1.5% | 1.9% |
| May 2026 | 22.3% | 19.8% | 9.6% | 8.4% | 10.3% | 6.2% | 6.4% | 8.4% | 5% | 1.5% | 2.1% |
| Jun 2026 | 21.7% | 18.3% | 8.5% | 8.2% | 10% | 7.1% | 6.2% | 7.4% | 8.7% | 1.3% | 2.5% |
| Jul 2026 | 22.7% | 19.1% | 10.9% | 8.6% | 10.5% | 7.5% | 6.5% | 7.7% | 2.4% | 1.4% | 2.7% |
| Aug 2026 | 24.4% | 21.9% | 9.2% | 8.2% | 10.3% | 7.1% | 6.5% | 7.3% | 2.1% | 1.3% | 1.7% |
| Sep 2026 | 24.3% | 21.7% | 9.4% | 9.8% | 9.9% | 7.3% | 6.1% | 7.2% | 1.7% | 1.3% | 1.4% |
| Oct 2026 | 30.2% | 26.8% | 8.3% | 7.2% | 6.7% | 6.2% | 5.8% | 5.6% | 1.2% | 1% | 1% |
CeraVe sells other things too, so only its searches that name this product count here, like “cerave lotion”.
How has branded search for CeraVe and E45 changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: CeraVe took it in December 2025, E45 took it in March 2026.
- Across the 12 months ending October 2026, CeraVe’s share of searches among body lotion worldwide moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 81.5K to 95K.
- Across the 12 months ending October 2026, E45’s share of searches among body lotion worldwide moved from 5.9% to 8.3%, and its estimated monthly branded searches moved from 99K to 140K.
How did search popularity change for body lotion worldwide in October 2026?
2 changes
In October 2026, CeraVe lost share of searches among body lotion worldwide, from 7.2% to 5.6%.
In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%.
How are CeraVe’s and E45’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using CeraVe’s and E45’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body lotion
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