Brandwave

How popular isNaturium?

In October 2026, people searched for Naturium by name about 125,000 times worldwide, a 37.8% decrease from the previous year. These searches made up 1% of all global body lotion searches, placing Naturium 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about body lotion, Naturium did not appear in any of the answers.

Search and AI answers in October 2026

Naturium is the 11th most searched of 11 competitors and not named in the AI answers we collected.

  1. VaselineShare of searches 30.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NiveaShare of searches 26.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. E45Share of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. JergensShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NaturiumShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top body lotion in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturium did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Aveeno2nd
  3. La Roche-Posay3rd
  4. Nivea4th
  5. Vaseline5th
  6. E45–
  7. Jergens–
  8. +1 more
  9. Cetaphil–
  10. Sol de Janeiro–
  11. Naturium–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about body lotion

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Naturium compared with other body lotion worldwide?

Naturium against body lotion worldwide, by month

Share of searches by month for Vaseline, Nivea, E45, Jergens, Palmer's, Cetaphil, Aveeno, CeraVe, Naturium. The figures are in the table below the chart.

View monthly share of searches table
MonthVaselineNiveaE45JergensPalmer'sCetaphilAveenoCeraVeSol de JaneiroLa Roche-PosayNaturium
Nov 202535.4%28%5.9%6%6.3%5.4%4.1%4.9%2%0.86%1.2%
Dec 202529.6%27.1%5.7%6.9%7.5%5.8%5.7%6.8%2.7%1%1.3%
Jan 202625.9%23.1%8.1%7.9%8.9%6.4%6.5%8.5%1.9%1.2%1.7%
Feb 202625.2%22.5%8%8.4%10.2%6.2%6.4%8.3%1.9%1.4%1.6%
Mar 202623.5%21%11.1%8.6%9.8%6.1%7.2%8.2%1.7%1.2%1.6%
Apr 202624.6%22.1%9.3%8.2%10%6%6.2%8.2%1.8%1.5%1.9%
May 202622.3%19.8%9.6%8.4%10.3%6.2%6.4%8.4%5%1.5%2.1%
Jun 202621.7%18.3%8.5%8.2%10%7.1%6.2%7.4%8.7%1.3%2.5%
Jul 202622.7%19.1%10.9%8.6%10.5%7.5%6.5%7.7%2.4%1.4%2.7%
Aug 202624.4%21.9%9.2%8.2%10.3%7.1%6.5%7.3%2.1%1.3%1.7%
Sep 202624.3%21.7%9.4%9.8%9.9%7.3%6.1%7.2%1.7%1.3%1.4%
Oct 202630.2%26.8%8.3%7.2%6.7%6.2%5.8%5.6%1.2%1%1%

  1. 1.Vaseline

    30.2%

    Held 1st. 510K estimated branded searches, +95.1% vs prior month. Share +5.9 points.

  2. 2.Nivea

    26.8%

    Held 2nd. 453K estimated branded searches, +93.2% vs prior month. Share +5 points.

  3. 3.E45

    8.3%

    Moved from 5th to 3rd. 140K estimated branded searches, +38.6% vs prior month. Share -1.1 points.

  4. 4.Jergens

    7.2%

    Held 4th. 122K estimated branded searches, +15.6% vs prior month. Share -2.6 points.

  5. 5.Palmer's

    6.7%

    Moved from 3rd to 5th. 113K estimated branded searches, +5.5% vs prior month. Share -3.2 points.

  6. 6.Cetaphil

    6.2%

    Held 6th. 105K estimated branded searches, +33.9% vs prior month. Share -1.1 points.

  7. 7.Aveeno

    5.8%

    Moved from 8th to 7th. 98K estimated branded searches, +49% vs prior month. Share -0.3 points.

  8. 8.CeraVe

    5.6%

    Moved from 7th to 8th. 95K estimated branded searches, +22.3% vs prior month. Share -1.6 points.

  9. 9.Sol de Janeiro

    1.2%

    Held 9th. 21K estimated branded searches, +18% vs prior month. Share -0.4 points.

  10. 10.La Roche-Posay

    1%

    Moved from 11th to 10th. 17.5K estimated branded searches, +23.2% vs prior month. Share -0.3 points.

  11. 11.Naturium

    1%

    Moved from 10th to 11th. 17.2K estimated branded searches, +15.4% vs prior month. Share -0.4 points.

Naturium, Vaseline and 6 other brands sell other things too, so only their searches that name this product count here, like “naturium lotion”.

Compare popularity between Naturium and its closest rivals

Every comparison with Naturium

19 comparisons

How has branded search demand for Naturium changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Naturium worldwide fell from 201K to 125K.
  • Across the 12 months ending October 2026, Naturium’s share of searches among body lotion worldwide peaked at 2.7% in July 2026 and was lowest at 1% in October 2026.
  • Across the 12 months ending October 2026, Naturium fell from 10th to 11th among body lotion worldwide.

How did search popularity change for body lotion worldwide in October 2026?

6 changes

  1. In October 2026, Vaseline gained share of searches among body lotion worldwide, from 24.3% to 30.2%.

  2. In October 2026, Nivea gained share of searches among body lotion worldwide, from 21.7% to 26.8%.

  3. In October 2026, Palmer's lost share of searches among body lotion worldwide, from 9.9% to 6.7%.

  4. In October 2026, Jergens lost share of searches among body lotion worldwide, from 9.8% to 7.2%.

  5. In October 2026, CeraVe lost share of searches among body lotion worldwide, from 7.2% to 5.6%.

  6. In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%.

How are Naturium’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Naturium’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naturium
  • naturium body butter
  • naturium body lotion
  • naturium lotion
  • naturium vitamin c
  • naturium vitamin c serum

Do you work for Naturium? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Naturium compete?

Naturium is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body lotion11th of 111%Shown above
Vitamin C serum brands8th of 124.2%Show ranking
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