Naturium vs Sol de Janeiro:Which is more popular?
In September 2026, Sol de Janeiro had more branded searches than Naturium among body care brands worldwide. Sol de Janeiro had about 1.2 million branded searches, while Naturium had 110,000. Sol de Janeiro made up 17.1% of all body care brand searches we track, and Naturium accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about body care brands, Naturium appeared in four of the five answers and Sol de Janeiro in three. Naturium was mentioned before Sol de Janeiro in two out of three answers that named either.
Who do people search for more?
Sol de Janeiro, about 11 searches for every 1 for Naturium
Who does AI mention more?
Naturium, mentioned in 4 of 5 answers, Sol de Janeiro in 3
Who does AI recommend more?
Naturium, named ahead of Sol de Janeiro in 2 of 3 answers
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Naturium was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sol de Janeiro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Naturium was listed before Sol de Janeiro in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Naturium4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sol de Janeiro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trilogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy?”
Asked ChatGPT
“What are the best body care brands?”
Asked ChatGPT
“What's the best body care brand for dry skin?”
Searched Google, AI Overview
“body care brands”
Searched Google, AI Overview
“best body care”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Naturium or Sol de Janeiro more popular in search?
This chart shows how often people search Google for Naturium and Sol de Janeiro by name. Each line represents a brand's share of searches for all nine body care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sol de Janeiro, Naturium. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Vaseline | CeraVe | Sol de Janeiro | Bio-Oil | Aveeno | Trilogy | Naturium | Palmer's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 17% | 22.8% | 22.8% | 5.6% | 4.1% | 2.1% | 1.7% | 1.1% |
| Nov 2025 | 21.3% | 18.2% | 17.4% | 31.8% | 4.3% | 3.4% | 1.3% | 1.6% | 0.86% |
| Dec 2025 | 20.2% | 15.7% | 16.5% | 36.9% | 4.1% | 3.4% | 1.2% | 1.2% | 0.82% |
| Jan 2026 | 25.6% | 18.6% | 21% | 21% | 5.2% | 4.3% | 1.9% | 1.5% | 1% |
| Feb 2026 | 28.1% | 16.5% | 22.9% | 18.8% | 5.6% | 3.9% | 1.7% | 1.4% | 1.1% |
| Mar 2026 | 30.9% | 14.7% | 20.6% | 20.6% | 5.1% | 4.1% | 1.5% | 1.5% | 1% |
| Apr 2026 | 32.1% | 15.3% | 21.4% | 17.6% | 5.3% | 4.2% | 1.6% | 1.6% | 1.1% |
| May 2026 | 32.9% | 13.1% | 22% | 18% | 5.4% | 3.9% | 1.6% | 2% | 1.1% |
| Jun 2026 | 28.7% | 14% | 23.5% | 19.2% | 5.8% | 4.2% | 1.7% | 1.7% | 1.2% |
| Jul 2026 | 28.5% | 13.8% | 23.2% | 19.1% | 5.7% | 4.3% | 1.7% | 2.6% | 1.1% |
| Aug 2026 | 28.2% | 16.4% | 23.1% | 18.9% | 4.6% | 4.2% | 1.7% | 1.7% | 1.1% |
| Sep 2026 | 25.7% | 21.4% | 21.1% | 17.1% | 5.2% | 4.7% | 1.9% | 1.5% | 1.3% |
How has the Naturium and Sol de Janeiro comparison changed over the last 12 months?
3 findings
- Sol de Janeiro was ahead of Naturium in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naturium’s share of searches among body care brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Sol de Janeiro’s share of searches among body care brands worldwide moved from 22.8% to 17.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for body care brands worldwide in September 2026?
3 changes
In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches.
In September 2026, Sol de Janeiro lost share of searches among body care brands worldwide, from 18.9% to 17.1%.
In September 2026, Naturium fell from 7th to 8th among body care brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naturium’s and Sol de Janeiro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naturium
1 branded search term
- naturium
Sol de Janeiro
1 branded search term
- sol de janeiro
Other head-to-heads among body care brands
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