Brandwave

How popular isNaturium?

In September 2026, people searched for Naturium by name about 120,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.5% of all global body care brand searches, placing Naturium eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about body care brands, Naturium appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Naturium is the eighth most searched of 9 competitors and the most recommended in AI answers.

  1. La Roche-PosayShare of searches 25.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. VaselineShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CeraVeShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Sol de JaneiroShare of searches 17.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. NaturiumShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturium was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Naturium is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Naturium1st
  2. Sol de Janeiro2nd
  3. La Roche-Posay3rd
  4. CeraVe4th
  5. Aveeno5th
  6. Vaseline–
  7. Bio-Oil–
  8. Trilogy–
  9. Palmer's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturium4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sol de Janeiro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trilogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body care brands compete with Naturium?

Naturium against body care brands worldwide, by month

Share of searches by month for La Roche-Posay, Vaseline, CeraVe, Sol de Janeiro, Bio-Oil, Aveeno, Naturium. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayVaselineCeraVeSol de JaneiroBio-OilAveenoTrilogyNaturiumPalmer's
Oct 202522.8%17%22.8%22.8%5.6%4.1%2.1%1.7%1.1%
Nov 202521.3%18.2%17.4%31.8%4.3%3.4%1.3%1.6%0.86%
Dec 202520.2%15.7%16.5%36.9%4.1%3.4%1.2%1.2%0.82%
Jan 202625.6%18.6%21%21%5.2%4.3%1.9%1.5%1%
Feb 202628.1%16.5%22.9%18.8%5.6%3.9%1.7%1.4%1.1%
Mar 202630.9%14.7%20.6%20.6%5.1%4.1%1.5%1.5%1%
Apr 202632.1%15.3%21.4%17.6%5.3%4.2%1.6%1.6%1.1%
May 202632.9%13.1%22%18%5.4%3.9%1.6%2%1.1%
Jun 202628.7%14%23.5%19.2%5.8%4.2%1.7%1.7%1.2%
Jul 202628.5%13.8%23.2%19.1%5.7%4.3%1.7%2.6%1.1%
Aug 202628.2%16.4%23.1%18.9%4.6%4.2%1.7%1.7%1.1%
Sep 202625.7%21.4%21.1%17.1%5.2%4.7%1.9%1.5%1.3%

  1. 1.La Roche-Posay

    25.7%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.5 points.

  2. 2.Vaseline

    21.4%

    Moved from 4th to 2nd. 1.5M estimated branded searches, +16.9% vs prior month. Share +5 points.

  3. 3.CeraVe

    21.1%

    Moved from 2nd to 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -2 points.

  4. 4.Sol de Janeiro

    17.1%

    Moved from 3rd to 4th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.

  5. 5.Bio-Oil

    5.2%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Aveeno

    4.7%

    Held 6th. 336K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Trilogy

    1.9%

    Moved from 8th to 7th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Naturium

    1.5%

    Moved from 7th to 8th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  9. 9.Palmer's

    1.3%

    Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Naturium and its closest rivals

Every comparison with Naturium

17 comparisons

How has branded search demand for Naturium changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Naturium worldwide fell from 147K to 120K.
  • Across the 12 months ending September 2026, Naturium’s share of searches among body care brands worldwide peaked at 2.6% in July 2026 and was lowest at 1.2% in December 2025.

How did search popularity change for body care brands worldwide in September 2026?

6 changes

  1. In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches.

  2. In September 2026, Bio-Oil gained share of searches among body care brands worldwide, from 4.6% to 5.2%.

  3. In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%.

  4. In September 2026, CeraVe lost share of searches among body care brands worldwide, from 23.1% to 21.1%.

  5. In September 2026, Sol de Janeiro lost share of searches among body care brands worldwide, from 18.9% to 17.1%.

  6. In September 2026, Trilogy rose from 8th to 7th among body care brands worldwide.

How are Naturium’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Naturium’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naturium
  • naturium vitamin c

Do you work for Naturium? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Naturium compete?

Naturium is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body care brands8th of 91.5%Shown above
Vitamin C serum brands8th of 123.7%Show ranking
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Is Naturium your brand?

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