La Roche-Posay vs Naturium:Which is searched more?
In September 2026, La Roche-Posay had more branded searches than Naturium among body care brands worldwide. La Roche-Posay had about 1.8 million branded searches, while Naturium had 110,000. La Roche-Posay made up 25.7% of all body care brand searches we track, and Naturium accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is La Roche-Posay or Naturium more popular in search?
Compare the body lotion, oil and body care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for La Roche-Posay, Naturium. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Vaseline | CeraVe | Sol de Janeiro | Bio-Oil | Aveeno | Trilogy | Naturium | Palmer's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 17% | 22.8% | 22.8% | 5.6% | 4.1% | 2.1% | 1.7% | 1.1% |
| Nov 2025 | 21.3% | 18.2% | 17.4% | 31.8% | 4.3% | 3.4% | 1.3% | 1.6% | 0.86% |
| Dec 2025 | 20.2% | 15.7% | 16.5% | 36.9% | 4.1% | 3.4% | 1.2% | 1.2% | 0.82% |
| Jan 2026 | 25.6% | 18.6% | 21% | 21% | 5.2% | 4.3% | 1.9% | 1.5% | 1% |
| Feb 2026 | 28.1% | 16.5% | 22.9% | 18.8% | 5.6% | 3.9% | 1.7% | 1.4% | 1.1% |
| Mar 2026 | 30.9% | 14.7% | 20.6% | 20.6% | 5.1% | 4.1% | 1.5% | 1.5% | 1% |
| Apr 2026 | 32.1% | 15.3% | 21.4% | 17.6% | 5.3% | 4.2% | 1.6% | 1.6% | 1.1% |
| May 2026 | 32.9% | 13.1% | 22% | 18% | 5.4% | 3.9% | 1.6% | 2% | 1.1% |
| Jun 2026 | 28.7% | 14% | 23.5% | 19.2% | 5.8% | 4.2% | 1.7% | 1.7% | 1.2% |
| Jul 2026 | 28.5% | 13.8% | 23.2% | 19.1% | 5.7% | 4.3% | 1.7% | 2.6% | 1.1% |
| Aug 2026 | 28.2% | 16.4% | 23.1% | 18.9% | 4.6% | 4.2% | 1.7% | 1.7% | 1.1% |
| Sep 2026 | 25.7% | 21.4% | 21.1% | 17.1% | 5.2% | 4.7% | 1.9% | 1.5% | 1.3% |
How has the La Roche-Posay and Naturium comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Naturium in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among body care brands worldwide moved from 22.8% to 25.7%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Naturium’s share of searches among body care brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for body care brands worldwide in September 2026?
2 changes
In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%.
In September 2026, Naturium fell from 7th to 8th among body care brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using La Roche-Posay’s and Naturium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
1 branded search term
- la roche posay
Naturium
1 branded search term
- naturium
Other head-to-heads among body care brands
La Roche-Posay vs Vaseline: compare search popularity
La Roche-Posay vs CeraVe: compare search popularity
La Roche-Posay vs Sol de Janeiro: compare search popularity
La Roche-Posay vs Bio-Oil: compare search popularity- Vaseline vs CeraVe: compare search popularity
- Vaseline vs Sol de Janeiro: compare search popularity
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