Drunk Elephant vs Naturium:Which is searched more?
In September 2026, Naturium had more branded searches than Drunk Elephant among vitamin C serum brands worldwide. Naturium had about 9,900 branded searches, while Drunk Elephant had 8,100. Naturium made up 3.7% of all vitamin C serum brand searches we track, and Drunk Elephant accounted for 3%. These are worldwide searches for English-language branded terms.
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Is Drunk Elephant or Naturium more popular in search?
Compare the brands people buy vitamin C face serums from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Naturium, Drunk Elephant. The figures are in the table below the chart.
View monthly share of searches table
| Month | SkinCeuticals | Timeless Skin Care | CeraVe | La Roche-Posay | The Ordinary | Olay | Paula's Choice | Naturium | Drunk Elephant | Maelove | Sunday Riley | TruSkin |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 16.6% | 7.4% | 9.1% | 7.4% | 6.1% | 5.5% | 5% | 2.2% | 1.8% | 1.2% | 1.8% |
| Nov 2025 | 41.1% | 16.5% | 6% | 7.4% | 7.4% | 4.9% | 5.5% | 4% | 2.2% | 2.7% | 1.2% | 1.2% |
| Dec 2025 | 34.6% | 23.9% | 4.8% | 8.8% | 7.1% | 4.8% | 5.4% | 3.9% | 2.1% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 32.6% | 21% | 7.7% | 7.7% | 7.7% | 5.1% | 5.7% | 5.1% | 1.9% | 2.8% | 1% | 1.5% |
| Feb 2026 | 37.1% | 18.2% | 8.1% | 8.1% | 8.1% | 4.4% | 5% | 4.4% | 2% | 2% | 0.88% | 1.6% |
| Mar 2026 | 35.1% | 22.7% | 6.8% | 8.3% | 6.8% | 4.5% | 5.4% | 3.7% | 2.5% | 2% | 0.89% | 1.3% |
| Apr 2026 | 34.6% | 22.4% | 8.2% | 8.2% | 6.7% | 4.5% | 5.3% | 3.7% | 2.4% | 2% | 0.73% | 1.3% |
| May 2026 | 37.5% | 19.8% | 7.3% | 7.3% | 7.3% | 4% | 5.6% | 4% | 3.2% | 2.2% | 0.79% | 1.2% |
| Jun 2026 | 38.3% | 21.6% | 5.3% | 6.5% | 6.5% | 4.3% | 5.2% | 3.5% | 3.5% | 3.5% | 0.68% | 1% |
| Jul 2026 | 38.7% | 21.9% | 5.3% | 6.5% | 6.5% | 4.4% | 5.2% | 4.4% | 2.9% | 2.4% | 0.69% | 1% |
| Aug 2026 | 38.6% | 21.8% | 5.3% | 6.5% | 6.5% | 5.3% | 5.2% | 3.6% | 2.9% | 2.4% | 0.86% | 1% |
| Sep 2026 | 35% | 22.7% | 6.8% | 6.8% | 6.8% | 5.5% | 5.4% | 3.7% | 3% | 2.5% | 0.9% | 0.9% |
How has the Drunk Elephant and Naturium comparison changed over the last 12 months?
3 findings
- Naturium was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among vitamin C serum brands worldwide moved from 2.2% to 3%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide moved from 5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for vitamin C serum brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Drunk Elephant worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
Estimated monthly branded searches for Naturium worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Drunk Elephant’s and Naturium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drunk Elephant
1 branded search term
- drunk elephant c firma
Naturium
1 branded search term
- naturium vitamin c
Other head-to-heads among vitamin C serum brands
SkinCeuticals vs Timeless Skin Care: compare search popularity
SkinCeuticals vs CeraVe: compare search popularity
SkinCeuticals vs La Roche-Posay: compare search popularity
SkinCeuticals vs The Ordinary: compare search popularity- Timeless Skin Care vs CeraVe: compare search popularity
- Timeless Skin Care vs La Roche-Posay: compare search popularity
Put your own brand in this comparison
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