Naturium vs Palmer's:Which is more popular?
In September 2026, Naturium had more branded searches than Palmer's among body care brands worldwide. Naturium had about 110,000 branded searches, while Palmer's had 90,500. Naturium made up 1.5% of all body care brand searches we track, and Palmer's accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about body care brands, Naturium appeared in four of the five answers and Palmer's in none.
Who do people search for more?
Naturium, about 22% more searches than Palmer's
Who does AI mention more?
Naturium, mentioned in 4 of 5 answers, Palmer's in 0
Who does AI recommend more?
Naturium, the only one of the two named
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Naturium was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Palmer's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Naturium4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sol de Janeiro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trilogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy?”
Asked ChatGPT
“What are the best body care brands?”
Asked ChatGPT
“What's the best body care brand for dry skin?”
Searched Google, AI Overview
“body care brands”
Searched Google, AI Overview
“best body care”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Naturium or Palmer's more popular in search?
This chart shows how often people search Google for Naturium and Palmer's by name. Each line represents a brand's share of searches for all nine body care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Naturium, Palmer's. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Vaseline | CeraVe | Sol de Janeiro | Bio-Oil | Aveeno | Trilogy | Naturium | Palmer's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 17% | 22.8% | 22.8% | 5.6% | 4.1% | 2.1% | 1.7% | 1.1% |
| Nov 2025 | 21.3% | 18.2% | 17.4% | 31.8% | 4.3% | 3.4% | 1.3% | 1.6% | 0.86% |
| Dec 2025 | 20.2% | 15.7% | 16.5% | 36.9% | 4.1% | 3.4% | 1.2% | 1.2% | 0.82% |
| Jan 2026 | 25.6% | 18.6% | 21% | 21% | 5.2% | 4.3% | 1.9% | 1.5% | 1% |
| Feb 2026 | 28.1% | 16.5% | 22.9% | 18.8% | 5.6% | 3.9% | 1.7% | 1.4% | 1.1% |
| Mar 2026 | 30.9% | 14.7% | 20.6% | 20.6% | 5.1% | 4.1% | 1.5% | 1.5% | 1% |
| Apr 2026 | 32.1% | 15.3% | 21.4% | 17.6% | 5.3% | 4.2% | 1.6% | 1.6% | 1.1% |
| May 2026 | 32.9% | 13.1% | 22% | 18% | 5.4% | 3.9% | 1.6% | 2% | 1.1% |
| Jun 2026 | 28.7% | 14% | 23.5% | 19.2% | 5.8% | 4.2% | 1.7% | 1.7% | 1.2% |
| Jul 2026 | 28.5% | 13.8% | 23.2% | 19.1% | 5.7% | 4.3% | 1.7% | 2.6% | 1.1% |
| Aug 2026 | 28.2% | 16.4% | 23.1% | 18.9% | 4.6% | 4.2% | 1.7% | 1.7% | 1.1% |
| Sep 2026 | 25.7% | 21.4% | 21.1% | 17.1% | 5.2% | 4.7% | 1.9% | 1.5% | 1.3% |
How has the Naturium and Palmer's comparison changed over the last 12 months?
3 findings
- Naturium was ahead of Palmer's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naturium’s share of searches among body care brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Palmer's’ share of searches among body care brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for body care brands worldwide in September 2026?
1 change
In September 2026, Naturium fell from 7th to 8th among body care brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naturium’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body care brands
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