Brandwave

Naturium vs SkinCeuticals:Which is more popular?

In September 2026, SkinCeuticals had more branded searches than Naturium among vitamin C serum brands worldwide. SkinCeuticals had about 93,600 branded searches, while Naturium had 9,900. SkinCeuticals made up 35% of all vitamin C serum brand searches we track, and Naturium accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about vitamin C serum brands, SkinCeuticals appeared in three of the four answers and Naturium in two. SkinCeuticals was mentioned before Naturium in every answer that named either.

Among vitamin C serum brands worldwide in September 2026

Who do people search for more?

SkinCeuticals, about 9 searches for every 1 for Naturium

SkinCeuticals 93.6K searchesNaturium 9.9K searches

Who does AI mention more?

SkinCeuticals, mentioned in 3 of 4 answers, Naturium in 2

SkinCeuticals in 3 of 4Naturium in 2 of 4

Who does AI recommend more?

SkinCeuticals, named ahead of Naturium in 3 of 3 answers

SkinCeuticals first in 3Naturium never first

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Top vitamin C serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SkinCeuticals was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Naturium was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. SkinCeuticals was listed before Naturium in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SkinCeuticals1st
  2. Timeless Skin Care2nd
  3. Naturium3rd
  4. CeraVe4th
  5. La Roche-Posay5th
  6. Paula's Choice6th
  7. Sunday Riley7th
  8. The Ordinary–
  9. Olay–
  10. Drunk Elephant–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about vitamin C serum brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Naturium or SkinCeuticals more popular in search?

This chart shows how often people search Google for Naturium and SkinCeuticals by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.

Naturium and SkinCeuticals among vitamin C serum brands worldwide, by month

Share of searches by month for SkinCeuticals, Naturium. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinCeuticalsTimeless Skin CareCeraVeLa Roche-PosayThe OrdinaryOlayPaula's ChoiceNaturiumDrunk ElephantMaeloveSunday RileyTruSkin
Oct 202535.9%16.6%7.4%9.1%7.4%6.1%5.5%5%2.2%1.8%1.2%1.8%
Nov 202541.1%16.5%6%7.4%7.4%4.9%5.5%4%2.2%2.7%1.2%1.2%
Dec 202534.6%23.9%4.8%8.8%7.1%4.8%5.4%3.9%2.1%2.1%1.4%1.1%
Jan 202632.6%21%7.7%7.7%7.7%5.1%5.7%5.1%1.9%2.8%1%1.5%
Feb 202637.1%18.2%8.1%8.1%8.1%4.4%5%4.4%2%2%0.88%1.6%
Mar 202635.1%22.7%6.8%8.3%6.8%4.5%5.4%3.7%2.5%2%0.89%1.3%
Apr 202634.6%22.4%8.2%8.2%6.7%4.5%5.3%3.7%2.4%2%0.73%1.3%
May 202637.5%19.8%7.3%7.3%7.3%4%5.6%4%3.2%2.2%0.79%1.2%
Jun 202638.3%21.6%5.3%6.5%6.5%4.3%5.2%3.5%3.5%3.5%0.68%1%
Jul 202638.7%21.9%5.3%6.5%6.5%4.4%5.2%4.4%2.9%2.4%0.69%1%
Aug 202638.6%21.8%5.3%6.5%6.5%5.3%5.2%3.6%2.9%2.4%0.86%1%
Sep 202635%22.7%6.8%6.8%6.8%5.5%5.4%3.7%3%2.5%0.9%0.9%

How has the Naturium and SkinCeuticals comparison changed over the last 12 months?

3 findings

How did search popularity change for vitamin C serum brands worldwide in September 2026?

2 changes

  1. In September 2026, SkinCeuticals lost share of searches among vitamin C serum brands worldwide, from 38.6% to 35%.

  2. Estimated monthly branded searches for Naturium worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Naturium’s and SkinCeuticals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naturium

1 branded search term

  • naturium vitamin c

SkinCeuticals

2 branded search terms

  • skinceuticals ce ferulic
  • skinceuticals vitamin c

How the Brand Demand Index is measured

Other head-to-heads among vitamin C serum brands

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