Brandwave

Naturium vs TruSkin:Which is more popular?

In September 2026, Naturium had more branded searches than TruSkin among vitamin C serum brands worldwide. Naturium had about 9,900 branded searches, while TruSkin had 2,400. Naturium made up 3.7% of all vitamin C serum brand searches we track, and TruSkin accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about vitamin C serum brands, Naturium appeared in two of the four answers and TruSkin in none.

Among vitamin C serum brands worldwide in September 2026

Who do people search for more?

Naturium, about 4 searches for every 1 for TruSkin

Naturium 9.9K searchesTruSkin 2.4K searches

Who does AI mention more?

Naturium, mentioned in 2 of 4 answers, TruSkin in 0

Naturium in 2 of 4TruSkin in 0 of 4

Who does AI recommend more?

Naturium, the only one of the two named

Naturium first in 2TruSkin never named

Follow Naturium vs TruSkin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top vitamin C serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Naturium was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. TruSkin did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SkinCeuticals1st
  2. Timeless Skin Care2nd
  3. Naturium3rd
  4. CeraVe4th
  5. La Roche-Posay5th
  6. Paula's Choice6th
  7. Sunday Riley7th
  8. The Ordinary–
  9. Olay–
  10. +2 more
  11. TruSkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TruSkin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about vitamin C serum brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Naturium or TruSkin more popular in search?

This chart shows how often people search Google for Naturium and TruSkin by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.

Naturium and TruSkin among vitamin C serum brands worldwide, by month

Share of searches by month for Naturium, TruSkin. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinCeuticalsTimeless Skin CareCeraVeLa Roche-PosayThe OrdinaryOlayPaula's ChoiceNaturiumDrunk ElephantMaeloveSunday RileyTruSkin
Oct 202535.9%16.6%7.4%9.1%7.4%6.1%5.5%5%2.2%1.8%1.2%1.8%
Nov 202541.1%16.5%6%7.4%7.4%4.9%5.5%4%2.2%2.7%1.2%1.2%
Dec 202534.6%23.9%4.8%8.8%7.1%4.8%5.4%3.9%2.1%2.1%1.4%1.1%
Jan 202632.6%21%7.7%7.7%7.7%5.1%5.7%5.1%1.9%2.8%1%1.5%
Feb 202637.1%18.2%8.1%8.1%8.1%4.4%5%4.4%2%2%0.88%1.6%
Mar 202635.1%22.7%6.8%8.3%6.8%4.5%5.4%3.7%2.5%2%0.89%1.3%
Apr 202634.6%22.4%8.2%8.2%6.7%4.5%5.3%3.7%2.4%2%0.73%1.3%
May 202637.5%19.8%7.3%7.3%7.3%4%5.6%4%3.2%2.2%0.79%1.2%
Jun 202638.3%21.6%5.3%6.5%6.5%4.3%5.2%3.5%3.5%3.5%0.68%1%
Jul 202638.7%21.9%5.3%6.5%6.5%4.4%5.2%4.4%2.9%2.4%0.69%1%
Aug 202638.6%21.8%5.3%6.5%6.5%5.3%5.2%3.6%2.9%2.4%0.86%1%
Sep 202635%22.7%6.8%6.8%6.8%5.5%5.4%3.7%3%2.5%0.9%0.9%

How has the Naturium and TruSkin comparison changed over the last 12 months?

3 findings
  • Naturium was ahead of TruSkin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide moved from 5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, TruSkin’s share of searches among vitamin C serum brands worldwide moved from 1.8% to 0.9%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

How did search popularity change for vitamin C serum brands worldwide in September 2026?

2 changes

  1. In September 2026, TruSkin fell from 11th to 12th among vitamin C serum brands worldwide.

  2. Estimated monthly branded searches for Naturium worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Naturium’s and TruSkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naturium

1 branded search term

  • naturium vitamin c

TruSkin

1 branded search term

  • truskin vitamin c

How the Brand Demand Index is measured

Other head-to-heads among vitamin C serum brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free