Naturium vs The Ordinary:Which is searched more?
In September 2026, The Ordinary had more branded searches than Naturium among vitamin C serum brands worldwide. The Ordinary had about 18,100 branded searches, while Naturium had 9,900. The Ordinary made up 6.8% of all vitamin C serum brand searches we track, and Naturium accounted for 3.7%. These are worldwide searches for English-language branded terms.
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Is Naturium or The Ordinary more popular in search?
Compare the brands people buy vitamin C face serums from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Ordinary, Naturium. The figures are in the table below the chart.
View monthly share of searches table
| Month | SkinCeuticals | Timeless Skin Care | CeraVe | La Roche-Posay | The Ordinary | Olay | Paula's Choice | Naturium | Drunk Elephant | Maelove | Sunday Riley | TruSkin |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 16.6% | 7.4% | 9.1% | 7.4% | 6.1% | 5.5% | 5% | 2.2% | 1.8% | 1.2% | 1.8% |
| Nov 2025 | 41.1% | 16.5% | 6% | 7.4% | 7.4% | 4.9% | 5.5% | 4% | 2.2% | 2.7% | 1.2% | 1.2% |
| Dec 2025 | 34.6% | 23.9% | 4.8% | 8.8% | 7.1% | 4.8% | 5.4% | 3.9% | 2.1% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 32.6% | 21% | 7.7% | 7.7% | 7.7% | 5.1% | 5.7% | 5.1% | 1.9% | 2.8% | 1% | 1.5% |
| Feb 2026 | 37.1% | 18.2% | 8.1% | 8.1% | 8.1% | 4.4% | 5% | 4.4% | 2% | 2% | 0.88% | 1.6% |
| Mar 2026 | 35.1% | 22.7% | 6.8% | 8.3% | 6.8% | 4.5% | 5.4% | 3.7% | 2.5% | 2% | 0.89% | 1.3% |
| Apr 2026 | 34.6% | 22.4% | 8.2% | 8.2% | 6.7% | 4.5% | 5.3% | 3.7% | 2.4% | 2% | 0.73% | 1.3% |
| May 2026 | 37.5% | 19.8% | 7.3% | 7.3% | 7.3% | 4% | 5.6% | 4% | 3.2% | 2.2% | 0.79% | 1.2% |
| Jun 2026 | 38.3% | 21.6% | 5.3% | 6.5% | 6.5% | 4.3% | 5.2% | 3.5% | 3.5% | 3.5% | 0.68% | 1% |
| Jul 2026 | 38.7% | 21.9% | 5.3% | 6.5% | 6.5% | 4.4% | 5.2% | 4.4% | 2.9% | 2.4% | 0.69% | 1% |
| Aug 2026 | 38.6% | 21.8% | 5.3% | 6.5% | 6.5% | 5.3% | 5.2% | 3.6% | 2.9% | 2.4% | 0.86% | 1% |
| Sep 2026 | 35% | 22.7% | 6.8% | 6.8% | 6.8% | 5.5% | 5.4% | 3.7% | 3% | 2.5% | 0.9% | 0.9% |
How has the Naturium and The Ordinary comparison changed over the last 12 months?
3 findings
- The Ordinary was ahead of Naturium in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide moved from 5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among vitamin C serum brands worldwide moved from 7.4% to 6.8%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for vitamin C serum brands worldwide in September 2026?
2 changes
In September 2026, CeraVe overtook La Roche-Posay and The Ordinary to rank 3rd among vitamin C serum brands worldwide, with 6.8% of the searches.
Estimated monthly branded searches for Naturium worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naturium’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naturium
1 branded search term
- naturium vitamin c
The Ordinary
1 branded search term
- the ordinary vitamin c
Other head-to-heads among vitamin C serum brands
SkinCeuticals vs Timeless Skin Care: compare search popularity- SkinCeuticals vs CeraVe: compare search popularity
SkinCeuticals vs La Roche-Posay: compare search popularity- SkinCeuticals vs The Ordinary: compare search popularity
- Timeless Skin Care vs CeraVe: compare search popularity
- Timeless Skin Care vs La Roche-Posay: compare search popularity
Put your own brand in this comparison
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