Eucerin vs O'Keeffe's:Which is more popular?
In October 2026, Eucerin had more branded searches than O'Keeffe's among foot cream worldwide. Eucerin had about 3,600 branded searches, while O'Keeffe's had 400. Eucerin made up 33.3% of all foot cream searches we track, and O'Keeffe's accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about foot cream, O'Keeffe's appeared in all five answers and Eucerin in four. O'Keeffe's was mentioned before Eucerin in every answer.
Who do people search for more?
Eucerin, about 9 searches for every 1 for O'Keeffe's
Who does AI mention more?
O'Keeffe's, mentioned in every answer we collected
Who does AI recommend more?
O'Keeffe's, named ahead of Eucerin in every answer
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Top foot cream in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, O'Keeffe's appeared in all five answers. Eucerin was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. O'Keeffe's was listed before Eucerin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O'Keeffe's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eucerin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gold Bond3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AmLactin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flexitol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scholl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gehwol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foot cream
5 answers
Asked ChatGPT
“Which foot cream should I buy?”
Asked ChatGPT
“What are the best foot cream brands?”
Asked ChatGPT
“What's the best foot cream for dry cracked feet?”
Searched Google, AI Overview
“foot cream”
Searched Google, AI Overview
“cream for feet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Eucerin or O'Keeffe's more popular in search?
This chart shows how often people search Google for Eucerin and O'Keeffe's by name. Each line represents a brand's share of searches for all nine foot cream we track, month by month, from English-language searches worldwide.
Share of searches by month for Eucerin, O'Keeffe's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eucerin | Gold Bond | CCS | Scholl | AmLactin | O'Keeffe's | Flexitol | E45 | Gehwol |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.3% | 34.3% | 5.7% | 12.1% | 10.4% | 0.35% | 1.1% | 0.83% | 1.1% |
| Dec 2025 | 27% | 33.5% | 4.5% | 9.8% | 22.3% | 0.47% | 1.3% | 0.65% | 0.47% |
| Jan 2026 | 32.9% | 32.9% | 2.9% | 9.9% | 18% | 0.37% | 1.6% | 0.82% | 0.67% |
| Feb 2026 | 34% | 34% | 3.7% | 10.3% | 15.1% | 0.38% | 1.3% | 0.66% | 0.47% |
| Mar 2026 | 36.9% | 29.7% | 4.9% | 11.2% | 13.3% | 0.92% | 1.4% | 0.72% | 0.92% |
| Apr 2026 | 35% | 28.2% | 5.7% | 10.6% | 15.5% | 0.87% | 2.5% | 0.87% | 0.68% |
| May 2026 | 36.3% | 29.3% | 6% | 13.3% | 10.1% | 1.1% | 2.1% | 0.91% | 0.91% |
| Jun 2026 | 38.8% | 31.7% | 5.2% | 10.7% | 8.8% | 0.97% | 2.3% | 0.79% | 0.79% |
| Jul 2026 | 28.2% | 28.2% | 3.8% | 12.7% | 22.7% | 0.94% | 2% | 0.55% | 0.86% |
| Aug 2026 | 43.5% | 29% | 3.9% | 10.2% | 8.1% | 1.3% | 2.6% | 0.73% | 0.73% |
| Sep 2026 | 37.1% | 29.9% | 6.1% | 12.4% | 9.1% | 1.6% | 2.2% | 0.93% | 0.72% |
| Oct 2026 | 33.3% | 33.3% | 9.2% | 9.1% | 8.1% | 3.7% | 2.4% | 0.46% | 0.46% |
Eucerin and O'Keeffe's sell other things too, so only their searches that name this product count here, like “eucerin foot cream”.
How has branded search for Eucerin and O'Keeffe's changed worldwide over the last 12 months?
3 findings
- Eucerin was ahead of O'Keeffe's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Eucerin’s share of searches among foot cream worldwide moved from 34.3% to 33.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending October 2026, O'Keeffe's’ share of searches among foot cream worldwide moved from 0.35% to 3.7%, and its estimated monthly branded searches moved from 30 to 400.
How did search popularity change for foot cream worldwide in October 2026?
2 changes
In October 2026, O'Keeffe's overtook Flexitol to rank 6th among foot cream worldwide, with 3.7% of the searches.
In October 2026, Eucerin lost share of searches among foot cream worldwide, from 37.1% to 33.3%.
How are Eucerin’s and O'Keeffe's’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Eucerin’s and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eucerin
1 branded search term
- eucerin foot cream
O'Keeffe's
2 branded search terms
- okeeffes foot cream
- okeeffes healthy feet
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